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When Marketing Refresh began, I was looking for anything I could do to help small or medium sized businesses with their marketing efforts. There’d be things like a writing project,...

Before you hire a professional services firm, do you do any research of them online? Statistics from a Hinge Marketing study show that the majority of people are logging in after...

As you’re building a brand, you have to think about the integrity and consistency of your brand and how it is represented online. You want to control as much as...

We often discuss with our clients how social media can improve their business positioning. Many people think that LinkedIn is a place that allows them to publish their job responsibilities...

One of our clients, an account development coach, is always stressing to us about how sales isn’t a numbers game. In considering his conclusion, we began discussing how it’s a...

Fair warning!  This blog post includes lots of interesting statistics!! Did you know that 100 million Internet users watch video every day? In 2010, an Implix email marketing survey found...

IDS Enterprise recently published the results of their 2012 B2B Content Marketing Trends survey.  The report is loaded with interesting information, and two statistics in particular exemplify company’s need for...

As I worked this morning to prepare for some upcoming meetings, I came up with a blog that provides definitions of common strategic marketing and marketing communications, explains why they...

It’s clear from this great visual from the folks at HubSpot that blogging has a direct positive impact on the number of leads for both B2B and B2C companies. These...

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