When Marketing Refresh began, I was looking for anything I could do to help small or medium sized businesses with their marketing efforts. There’d be things like a writing project, website updates, or the process of managing a designer— it was a pursuit to find a starting point, because I was starting from scratch. I was networking and establishing quality relationships with talented partners, but it wasn’t until a couple of years went by that I started focusing on finding clients that needed ongoing work, aligning with them, then providing those clients with custom strategies that were built around digital marketing.
Marketing Refresh was then creating and implementing cohesive plans for clients that involved social media, SEO, a well-designed website, blogging, email marketing, and more. The businesses grew, and achieved the goals that they had once thought unobtainable. The clients were happy, but with little time to spare, this company wasn’t utilizing these same techniques. In other words, I wasn’t practicing what I was preaching.
Our team has grown primarily through strategic partnerships with several highly skilled marketing professionals.
And then this September, we’ve hired on another permanent member of our team, Aaron Eaves. We aren’t new to working with Aaron, he had been working as a search engine marketing partner for years. We’re just making it official—and he’ll be bringing more than search marketing expertise with him. He’ll be working directly with clients to strengthen relationships with them while also project managing internal tasks.
One day, I’d like Marketing Refresh to become a true small agency. The first steps have been taken, and this, in my mind, is the first big push of the metaphorical snowball down the hill. Come October, Marketing Refresh will be five years old. For me, this was a long road, but now, with this team, I know we’re going in the right direction.