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Marketing Refresh Blog

katy katz Mapping Out Your Customer Journey

Marketing Minute: Why You Need to Map Your Customer Journey

08.21.2018 | Marketing Minute

A comprehensive content marketing strategy should include a lot more than just product and service pages that are optimized for prospects who are ready to buy. Your potential customers follow a journey as they prepare to make a decision and […]

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What Are the Leading & Lagging SMB Marketing Metrics That Actually Matter?

What Are the Leading & Lagging SMB Marketing Metrics That Actually Matter?

07.31.2018 | Marketing Minute

Every small to medium-sized business owner wants the ability to check the health of their company. Perhaps you walk the floor to “take the temperature” of employee engagement. Or, you pick up the phone and call a handful of customers […]

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Marketing Minute Bringing Your Social Media Accounts to Life With GIFs

Marketing Minute: Bringing Your Social Media Accounts to Life With GIFs

07.25.2018 | Marketing Minute

GIFs, which are moving pictures that can loop for forever, are one tool that marketers use to break through the noise of cluttered social media feeds. GIFs are highly versatile and are something you can apply to your social strategy […]

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Does Content Marketing Have the Power to Generate New Business Opportunities

Marketing Minute: Does Content Marketing Have the Power to Generate New Business Opportunities?

06.30.2018 | Content Marketing and Strategy, Marketing Minute

As a digital marketing agency, we are often asked by business owners if content truly has the power to generate new business opportunities. The answer is yes! The secret is having a goal-oriented content marketing strategy. First, it is important […]

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marketing minute proactively managing reviews aaron eaves

Marketing Minute: Proactively Manage Your Reviews

05.30.2018 | Marketing Minute

  Did you know that when someone performs a search for “best of ….” that Google favors businesses that have at least 4 stars and above? It’s commonly misunderstood that bad reviews are….well, bad. In reality, a bad review can […]

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Marketing Minute: Increase Your Customer Engagement by 40% With Visual Storytelling!

Marketing Minute: Increase Your Customer Engagement by 40% With Visual Storytelling!

04.10.2018 | Marketing Minute

Do you ever notice how many TV commercials follow the “Day in a Life” formula to share their brand message? Pet food company commercials, for example, typically show a detailed story that illustrates the unique personality traits of the pet […]

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marketing minute squash bad leads

The Marketing Minute: How to Squash Bad Leads!

02.01.2018 | Marketing Minute

We are excited to share the first installment of our new Marketing Refresh video series, the “Marketing Minute.” In this monthly series, we will discuss a hot marketing topic in 60 seconds or less. We found there is a lot […]

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