If you haven’t heard this question yet, it’s likely headed your way soon. “What number do you need for Marketing next year?” The marketing leader may already have a spreadsheet,...

Let’s say a manufacturer is getting ready to increase its ad budget. The campaigns are planned. The target audience looks right. And Sales is itching for more opportunities. Meanwhile, the...

Here’s a question you’ve probably heard recently: “What’s our AI plan?” That question probably seemed pretty simple to the person asking it, but the truth is that leadership might mean...

The marketing leader says the quarter’s leads were fine and the sales leader agrees. Then they open their reports and discover they are talking about two different groups of people....

A sales rep has an important call tomorrow and there is already a company deck, a product presentation, several case studies, and a folder full of marketing materials. But by...

A company can run good marketing campaigns for years and still feel like it’s starting over every quarter. The spring campaign performed well, but the team moved on. A new...

A two-person marketing team can end up responsible for a surprising amount of work. Paid media is running, SEO needs work, content deadlines are coming up, Sales needs something new,...

The quarterly marketing review can be frustrating even when the work behind it is solid. The deck is thorough. The numbers are accurate. Paid media, email, organic search, campaigns, website...

A manufacturer prepares for an important trade show. At the same time, someone is refreshing the website. LinkedIn gets attention when there is something new to share. Sales asks for...