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Marketing Refresh Blog

A digital marketing expert creating a B2B website strategy

The Ultimate B2B Website Strategy Guide

02.22.2023 | Content Marketing and Strategy

An investment in a website redesign is a significant business decision. From start-to-finish, it can be a long and tedious process that involves multiple resources from across your company. To ensure there is clear direction for all of the people […]

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An OEM Marketing Strategy being discussed by a digital marketing expert and OEM business owner

6 Tactics to Include in Your OEM Marketing Strategy 

02.07.2023 | Content Marketing and Strategy

Our agency has a lot of clients with B2B business models, and we have observed first-hand that digital marketing is changing sales in manufacturing. End-users and decision-makers in this market segment are using Google and LinkedIn to learn more about […]

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A manufacturing employee working on content marketing for manufacturers

Content Marketing for Manufacturers: 5 Stats Proving You Need to Jump In

01.24.2023 | Content Marketing and Strategy

Manufacturing companies need to become more visible to reach customers and grow sales. Relying on salespeople touring customers’ facilities or cold-calling prospects isn’t as effective as it used to be – it’s inefficient and too broad on its own. Manufacturers […]

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Business team discussing digital marketing trends 2023

Your Guide to Digital Marketing Trends 2023

01.17.2023 | Content Marketing and Strategy

Digital marketing is more competitive than it has ever been.  When the COVID-19 pandemic arose, many companies had to strengthen their digital marketing strategies to adapt to their customers’ new at-home and digital lifestyles. Because of this, companies now better […]

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A manufacturer who is working on a project for digital marketing for manufacturers

Digital Marketing for Manufacturers is Changing Sales: Your Guide to Keeping Up

01.03.2023 | Content Marketing and Strategy

Does this sound familiar? Your job title is supposed to be Vice President of Sales, but “and Marketing” got tacked on to it. Luckily, you have a lot of sales experience, but do not feel as confident about your marketing […]

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A marketing agency for professional services discussing marketing strategies

The Best Marketing Agency for Professional Services

12.20.2022 | Content Marketing and Strategy

With all the marketing agencies and services available, it’s overwhelming to figure out what marketing agency is best for your business. Being a business owner is hard enough; figuring out what to do with marketing is just another thing on […]

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Reviewing digital marketing for oil and gas with the company’s CEO and a marketing agency

Digital Marketing for Oil and Gas: What Should You Be Doing? 

09.30.2022 | Content Marketing and Strategy

Adjusting to newer, modern methods of finding leads can be difficult when you’ve heavily practiced building relationships through sales calls or word-of-mouth. The oil and gas industry is an extremely competitive market, so it’s essential to stay ahead of your […]

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Marketing professional generating more leads from your website

How to Generate More Leads from Your Website

09.20.2022 | Content Marketing and Strategy

Picture this. You put countless hours (or dollars) into your company’s website with hopes of generating leads. You have contact, industry, and services pages. You’re proud of your site and smile whenever you view it. Then, months pass for only […]

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