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A sales rep has an important call tomorrow and there is already a company deck, a product presentation, several case studies, and a folder full of marketing materials. But by the end of the day, that rep is still pulling slides from an old presentation, rewriting half of them in
- by Terri Hoffman
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A lot of fabrication shops grow the same way for years. A customer sends another job. Someone recommends the shop to an engineer at another company. A purchasing contact moves...
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Sales gets the meeting, opens with the usual discovery questions, and realizes the buyer is already several steps ahead. The prospect has a shortlist, an idea of what the solution...
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The paid search report looks healthy; clicks and conversions are coming in, and cost per lead looks stable, but Sales has a different view of the account. The inquiries are...
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Most local SEO advice assumes proximity is the product. A customer searches for a restaurant, dentist, plumber, or coffee shop nearby, and the business wants to appear in local results,...
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A company can run good marketing campaigns for years and still feel like it’s starting over every quarter. The spring campaign performed well, but the team moved on. A new...
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Your marketing report may look strong on paper. Traffic is up, engagement is healthy, and more people are filling out forms. Then Sales looks at the leads and asks the...
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A two-person marketing team can end up responsible for a surprising amount of work. Paid media is running, SEO needs work, content deadlines are coming up, Sales needs something new,...
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The quarterly marketing review can be frustrating even when the work behind it is solid. The deck is thorough. The numbers are accurate. Paid media, email, organic search, campaigns, website...
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A manufacturer prepares for an important trade show. At the same time, someone is refreshing the website. LinkedIn gets attention when there is something new to share. Sales asks for...