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SEO 101: Understand On-Site and Off-Site SEO to Maximize Visibility
07.15.2019 | Blog, SEO
If you’ve been in business for any length of time, you’ve probably come across these three little letters: SEO. Is it magic? Is it trickery? Is it reserved for super-smart web gurus who monitor Google’s algorithm changes like the stock market? The real answer is that SEO (Search Engine Optimization) is about strategy. It’s about […]
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The Start of a New Journey
06.28.2019 | Blog, Company News
My four years as a college student finally came to an end this past May. The internships, classes, and professors helped mold and shape me into the person I am today. All the knowledge I gained in college brought me to the pivotal point in my life where I now begin to embark on my […]
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3 Easy Ways to Make Video for Social Media
06.17.2019 | Blog, Social Media
If you haven’t noticed in the past few years that social media is quickly becoming the king platform for advertising, then you may want to come out from under that rock from which you’ve been hiding. As crazy as it may seem, in a little over a decade, digital marketing has been completely turned upside […]
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2019 Trend: Try Localized Social Marketing to Reach Local Customers
06.10.2019 | Blog, Social Media
If your business targets local customers with your products and services, then you likely know about the importance of local search engine optimization (SEO). Focusing on local SEO ensures that your business profile is cleaned up, managed, and accessible for nearby customers searching in their web browser. But, what about local social media marketing? This […]
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How to Attribute Marketing Efforts to New Business Opportunities
05.06.2019 | Blog, Strategy
Addressable Advertising. That’s the buzz phrase of the year for TV advertisers trying to improve the measurement and targeting of advertising spend. According to a recent report by AdAge, there’s $70 billion at stake for advertisers. That’s how important this initiative is for the industry trying to find more reliable ways to attribute the dollars […]
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Is Content Syndication A Good Strategy?
04.30.2019 | Blog, Content Marketing
Creating content is no small feat – especially when you consider how much time is spent factoring in your goals, your resources, and using them to develop your business’ content strategy. Now, when you think about creating content for multiple sites or channels, the time that you could spend focusing on content grows exponentially. With […]
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The 5 C’s of B2B Social Media Success
04.08.2019 | Blog, Social Media
There’s a common misconception that social media is only for sharing photos of your dog, complaining about the temperature of the political environment, ❤️ing delicious food photos, and memes. While all of these things are absolutely happening on the various social platforms, they’re not the only conversations. While B2C social media is certainly popular (i.e. […]
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3 Surprising Stats on Marketing to Gen Z
04.01.2019 | Blog, Strategy
The millennial generation changed the game for how to market product and services to technologically-savvy and heavily-informed consumers. But, Gen Z will push the envelope even further when they become the largest group of consumers in the world. Don’t look now, but the target year is 2020. Study: Marketing to Gen Z Requires Even More […]
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5 Ways Content Marketing Improves Small Business SEO
03.18.2019 | Blog, SEO
Content marketing is a good foundation for driving engagement with your business or brand as well as developing your brand’s identity. It also keeps you on the minds of former and prospective clients. When thinking of content creation, not many small businesses consider optimizing their content for search. But in fact there are ways to […]
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