SEO vs. Copy: What’s the Right Amount of Content for Your Website?

02.04.2019 | Blog, SEO

I recently had a conversation with a client that turned into a great discussion about how to strike the balance of having the right amount of content on your website homepage. In other words, how do you have enough content for SEO purposes, but not too much copy that your target audience is overwhelmed and […]

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Team Kickoff: Why We Are Excited for 2019!

01.14.2019 | Company News

On a brisk Wednesday night in Houston, Texas, the Marketing Refresh team gathered together for our 2019 kickoff dinner. It was a time of celebration and reflection at Spanish Village restaurant, one of our favorite clients. During the dinner, our team was asked to share what they are most looking forward to in 2019. The […]

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New LinkedIn Features to Support Your Business

12.03.2018 | Blog, Social Media

LinkedIn recently introduced new features to help businesses stand out on the social media platform, better engage their audience, and generate website traffic. These welcome additions to LinkedIn are valuable for any business and should be immediately utilized: Custom Call-to-Action (CTA) Button Company Tagline Content Suggestions How Can A Business Use Each New LinkedIn Feature? […]

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5 Small Business SEO Strategies That You Can Start Today

11.26.2018 | Blog, SEO

Spreading the word about your products and services is one of the most important (and challenging) parts of running a small business. You want to be seen! Just because you run a small business doesn’t mean you can’t have a bigger online presence. To new small business owners, implementing a strong or consistent digital marketing […]

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Google Veterans Attribute: A New Way to Distinguish Your Small Business

11.12.2018 | Blog, Content Marketing

For small businesses looking to stand out in search results, getting ranked by Google is just one part of the battle. The next half of the battle is actually getting prospects and customers to click on your link. Fortunately for small businesses that are led by veterans, Google has made it easier to help you […]

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Announcing Our New Team Members

10.25.2018 | Company News

Marketing Refresh is proud to announce that we have added two experienced team members to our digital marketing agency. Tiffany McArthur returns to our agency in the role of Account Manager. Additionally, our long-time graphic design partner, Rebecca Lefebvre, has joined our team full-time as an Art Director. Tiffany McArthur Brings Valuable Digital Marketing Experience […]

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How Does Holiday Marketing Fit Into a B2B Strategy?

10.19.2018 | Blog, Content Marketing

Many B2B companies shy away from holiday marketing, reserving that approach for B2C companies that target consumers who are looking for great deals around certain holidays. Unfortunately, that mentality can lead to missed opportunities. While B2B holiday marketing is challenging, especially because you are talking to multiple decision-makers at various levels of your prospect company, […]

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Should Your Small Business Worry About the GDPR Privacy Law?

10.12.2018 | Blog, Strategy

By now, you have probably heard about the General Data Protection Regulation (GDPR for short) that took effect throughout the European Union on May 25, 2018. The regulation, which is designed to protect consumer privacy in the EU, has led to questions from small businesses operating in the U.S. about whether they should start preparing […]

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Make Blogging Work For Your Houston Business

10.04.2018 | Blog, Content Marketing

I believe strongly in the power of effective blogs to generate new leads and customers for businesses. There is simply no substitute for a good piece of content engaging your target audience and compelling them to take action. Unfortunately, too many Houston businesses are missing out on this opportunity to grow their business. You might […]

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