5 Ways Content Marketing Improves Small Business SEO

03.18.2019 | Blog, SEO

Content marketing is a good foundation for driving engagement with your business or brand as well as developing your brand’s identity. It also keeps you on the minds of former and prospective clients. When thinking of content creation, not many small businesses consider optimizing their content for search. But in fact there are ways to […]

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Digital Ad Spend to Surpass Traditional in 2019

03.04.2019 | Blog, Strategy

First, mobile access of websites surpassed desktop usage. Now, digital advertising spend is expected to surpass traditional ad spend in 2019. While digital advertising has been around for a while, this shift represents the monumental opportunity for your company to increase digital marketing efforts to grow your business. According to an industry report from eMarketer.com, […]

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We Have Exciting News About One of Our Team Members!

03.01.2019 | Blog, Company News

It’s not every day that copywriters are front and center. Copywriting is a behind the scenes job and it’s not always the most glamorous. But it’s a lot of hard work — especially in an agency — wherein any given day you are alternating between eight or ten different voices, business objectives, and messaging strategies. […]

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3 Houston Business Blogs You Should Be Reading

02.18.2019 | Blog

Houston is the fourth largest city in the United States and is home base to the second largest population of Fortune 1000 companies, following only New York City. So it goes without saying that if you’re going to be in business in Houston, it is a necessity for you to be armed with the most […]

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SEO vs. Copy: What’s the Right Amount of Content for Your Website?

02.04.2019 | Blog, SEO

I recently had a conversation with a client that turned into a great discussion about how to strike the balance of having the right amount of content on your website homepage. In other words, how do you have enough content for SEO purposes, but not too much copy that your target audience is overwhelmed and […]

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Team Kickoff: Why We Are Excited for 2019!

01.14.2019 | Company News

On a brisk Wednesday night in Houston, Texas, the Marketing Refresh team gathered together for our 2019 kickoff dinner. It was a time of celebration and reflection at Spanish Village restaurant, one of our favorite clients. During the dinner, our team was asked to share what they are most looking forward to in 2019. The […]

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New LinkedIn Features to Support Your Business

12.03.2018 | Blog, Social Media

LinkedIn recently introduced new features to help businesses stand out on the social media platform, better engage their audience, and generate website traffic. These welcome additions to LinkedIn are valuable for any business and should be immediately utilized: Custom Call-to-Action (CTA) Button Company Tagline Content Suggestions How Can A Business Use Each New LinkedIn Feature? […]

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5 Small Business SEO Strategies That You Can Start Today

11.26.2018 | Blog, SEO

Spreading the word about your products and services is one of the most important (and challenging) parts of running a small business. You want to be seen! Just because you run a small business doesn’t mean you can’t have a bigger online presence. To new small business owners, implementing a strong or consistent digital marketing […]

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Google Veterans Attribute: A New Way to Distinguish Your Small Business

11.12.2018 | Blog, Content Marketing

For small businesses looking to stand out in search results, getting ranked by Google is just one part of the battle. The next half of the battle is actually getting prospects and customers to click on your link. Fortunately for small businesses that are led by veterans, Google has made it easier to help you […]

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