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Why is Building a Brand Important for Any Size Company?
05.22.2018 | Blog, Branding and Design
A brand is much more than a random collection of fonts, icons, and colors. And, contrary to popular belief, a brand is not a logo. A brand tells a story about your company and builds trust with your customers to grow your business. Consider the brand elements in the famous Coke vs. Pepsi debate. Coca-Cola […]
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3 Underutilized Oil and Gas Marketing Strategies
05.15.2018 | Blog, Strategy
Do you ever feel like your marketing strategy is in need of a refresh? Our company works with numerous brands in the oil and gas industry, and we commonly find these companies in one of these situations: Stuck: There are so many things we should be doing, and we’re not quite sure where to start; […]
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Crystal Awards 2018: Marketing Refresh Proud of Our Campaign for National Signs
05.14.2018 | Blog, Company News
The team at Marketing Refresh was proud to show off our client work for National Signs at the 2018 Crystal Awards presented by AMA Houston. This gathering of Houston’s top marketers is the largest marketing award show in Texas with over 600 marketing professionals represented from top industries. At this year’s event, our marketing agency […]
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Is Your Small Business Making One of These 7 Common Content Marketing Mistakes?
05.03.2018 | Blog, Content Marketing
Running a small business is a uniquely rewarding and challenging endeavor that requires your full attention as the owner or manager. This entity requires strategy, planning, problem-solving, research, and knowledge of your customers to generate revenue and grow. Because of how deeply invested you are in, that’s why 75 percent of small business owners say […]
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The Elements of a Logo Redesign
04.25.2018 | Blog, Branding and Design
A logo is so important to a company because it is a primary visual representation and connection to your company. There are many small businesses that can function without a logo, particularly those in the home repair business, but most companies benefit from having a distinct, branded logo. Many of our clients are B2B and […]
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The Best Places to Shoot a Marketing Video in Houston
04.24.2018 | Blog, Content Marketing
There’s no denying that video has become a valuable marketing tool to increase brand awareness and social media engagement — visual storytelling is a powerful medium. Every brand has a story, and shooting a marketing video is a great way to tell it. The focus of today’s blog is “home-field advantage” for video in Houston. […]
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5 Unique Strategies for Marketing in Houston to Reach Your Customers
04.17.2018 | Blog, Strategy
For decades, the City of Houston has tried to draw up a phrase or slogan to brand the city. In the most recent recommendation, nicknames such as “Space City” gave way to the slogan, “The City With No Limits.” Houston’s interchangeable nicknames and slogans are characteristic of the endless possibilities for an individual or business […]
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How the Cambridge Analytica Scandal Will Affect Your Small Business
04.11.2018 | Blog, Social Media
You’ve probably seen the news – it has been pretty much everywhere. The Facebook and Cambridge Analytica Scandal is heating up and things are not looking good for the social media powerhouse. Starting this week, Facebook users are starting to find out if they were among the 87 million users whose information was compromised for […]
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Marketing Minute: Increase Your Customer Engagement by 40% With Visual Storytelling!
04.10.2018 | Blog, Marketing Minute
Do you ever notice how many TV commercials follow the “Day in a Life” formula to share their brand message? Pet food company commercials, for example, typically show a detailed story that illustrates the unique personality traits of the pet in the scene — this pet is special and therefore deserves special food. These companies […]
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