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Today’s B2B buyers are savvy, informed, and use technology throughout the decision-making process. Here’s an eye-popping stat: 91% of buyers come to sales meetings already familiar with your brand. Your audience has done their homework online, which means they’ve been exposed to your brand. This reality should intensify the need
- by Tiffany McArthur
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Houston is a buzzing hub for business innovation, with industries ranging from manufacturing and energy to healthcare and tech startups. For B2B companies looking to grow their presence and generate...
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In our conversations with B2B companies, we often hear about challenges in getting the word out about products or services. Sometimes, you just need to create some awareness about your...
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The energy industry is going through a transition. And not just because companies are looking for new and innovative ways to tap into renewable energy. The professionals who helped build...
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In our conversations with B2B business leaders, we hear a common concern. It goes something like this … “Our company manufactures amazing products, but our customers can’t find us to...
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There are many ways to support sales efforts in a B2B company. A proven approach for companies that want to grow is implementing paid search strategies to generate high-quality leads...
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Manufacturing companies have access to amazing technology to create world-class products. But if you’re not connecting with customers, how will you get these products into the hands of your target...
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For B2B companies, ensuring that marketing and sales teams are aligned is one of the most critical components for boosting revenue. When the two departments collaborate effectively, it can lead...
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Mapping the B2B customer journey is not just a fun marketing exercise organizing customer information in a spreadsheet. It’s essential for sales success in niche industries. If your sales team...
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The Software-as-a-Service (SaaS) market is one of the most competitive in the business world. Everyone has a great product that helps customers get more done faster, better, or cheaper. So,...
