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The marketing leader says the quarter’s leads were fine and the sales leader agrees. Then they open their reports and discover they are talking about two different groups of people. Marketing is counting conversions that have come in from the website and ads that show meaningful interest in the products
- by Terri Hoffman
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Your target buyer used to start with a Google search, click a few blue links, and land on a website, but now that path is mostly gone. Now a buyer...
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By the time an RFP lands in your inbox, the buyer may already have a pretty good idea of who they want to hear from. That happens because a lot...
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Most marketing reports are full of numbers. Visits. Clicks. Impressions. Follower counts. Open rates. And most leadership teams look at those reports and ask the same question: “But is marketing...
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You have the better product. Better engineering. Better lead times, most of the time. Better people on the shop floor and out in the field. And somehow you’re still losing...
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Most small marketing teams aren’t only under-resourced due to budget constraints. They’re also stretched thin simply because they’re trying to do too much. “Marketing” is not one job. It’s several...
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Random acts of marketing don’t announce themselves. They accumulate. A campaign here. A tool someone wanted to try. A report that lands in every inbox but doesn’t answer the question...
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Companies on the Inc. Regionals: Southwest list had a median growth rate of 106%. Houston, TX, April 1, 2025 – Inc., the leading media brand and playbook for the entrepreneurs...
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Today’s B2B buyers are savvy, informed, and use technology throughout the decision-making process. Here’s an eye-popping stat: 91% of buyers come to sales meetings already familiar with your brand. Your...
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Houston is a buzzing hub for business innovation, with industries ranging from manufacturing and energy to healthcare and tech startups. For B2B companies looking to grow their presence and generate...