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Most marketing reports are full of numbers. Visits. Clicks. Impressions. Follower counts. Open rates. And most leadership teams look at those reports and ask the same question: “But is marketing actually helping us grow?“ The gap between what marketing is measuring and what leadership needs to know is the vanity
- by Terri Hoffman
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In today’s competitive digital landscape, B2B companies need a smart strategy for local SEO (Search Engine Optimization) to connect with nearby customers and remain relevant in your market. Taking a...
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The manufacturing industry is undergoing a transformation, especially in the realm of sales and marketing. With traditional tactics like trade shows and cold calls losing their effectiveness, manufacturing companies need...
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The start of a new year is always exciting for the Marketing Refresh team. This season is full of opportunities to reflect, reset, and refocus on what truly matters in...
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The industrial sector knows how to innovate when it comes to manufacturing processes and technologies. But with marketing, many industrial companies have yet to tap into the power of industrial...
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The signage industry plays a critical role in helping businesses capture attention and communicate effectively. However, as marketing strategies shift in the digital age, sign companies must explore modern techniques...
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Original Equipment Manufacturers (OEMs) are at a turning point. Traditional marketing strategies like attending trade shows or relying on word-of-mouth referrals are no longer enough to stay competitive. Buyers today...
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Generating high-quality B2B leads is no small feat. With decision-makers spread across various platforms, more than a one-size-fits-all approach to marketing is needed. Enter B2B multi-channel marketing, a strategy that...
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Sales leaders and teams with a growth mindset need to tap into Search Engine Optimization (SEO) to stand out in competitive B2B markets. A strong SEO strategy can support your...
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B2B sales leaders often hit roadblocks trying to connect with today’s customers. Why is it so difficult these days? Because modern B2B buying behaviors have shifted drastically. Buyers are more...