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Is your industrial company having difficulty connecting with prospects? Do they know how to find your company and do business with you? For many B2B companies, refining your messaging strategy is essential for ensuring your brand stands out. Paying close attention to the messaging can help make your voice heard
- by Aaron Eaves
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Industrial B2B marketing is shifting toward digital marketing to increase the efficiency of sales and marketing. Research even indicates that by 2025, 80% of B2B sales interactions will occur in...
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In today’s digital age, successful manufacturing companies recognize the power of digital marketing to support their segmentation strategies. Is your industrial B2B company keeping up with this trend of using...
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For manufacturing companies eyeing robust revenue growth this year, marketing can play a major role in your success. The key is understanding industrial marketing trends that should impact how you...
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In industrial B2B settings, a manufacturing podcast might seem like an unlikely marketing strategy to promote your brand. Yet, as industry leaders strive to navigate complex issues in the manufacturing...
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2023 was a year filled with its unique blend of challenges and blessings, and Marketing Refresh embraced the chance for growth. Our team has expanded, and now, we find ourselves...
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Your B2B website serves as the virtual front door to your business. It sets the stage for how potential and current customers perceive your brand and learn more about your...
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In today’s competitive B2B business landscape, industrial companies are increasingly turning to digital marketing as a key strategy to drive growth and enhance revenue. If your company is struggling to...
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In the realm of digital marketing for B2B companies, the role of Search Engine Optimization (SEO) cannot be understated. SEO is a powerful tool to help companies achieve their core...
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The traditional methods of marketing in the manufacturing sector – which are heavily reliant on trade shows and direct sales teams – are no longer sufficient on their own. Manufacturing...
