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Most marketing reports are full of numbers. Visits. Clicks. Impressions. Follower counts. Open rates. And most leadership teams look at those reports and ask the same question: “But is marketing actually helping us grow?“ The gap between what marketing is measuring and what leadership needs to know is the vanity
- by Terri Hoffman
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Content is everywhere in B2B industries. In the era of AI – where content can be produced in a fraction of the time – there’s even a term that’s emerged:...
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In today’s digital age, the manufacturing industry can no longer rely solely on traditional sales and marketing methods like trade shows and cold calls to generate new leads. Instead, forward-thinking...
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For B2B companies investing in online advertising, you know how important it is to be visible when your potential customers search for your services. One key aspect in highly competitive...
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How well do you truly know your prospects and customers? Taking a deep dive into your B2B target market can be your secret weapon to generate high-quality leads and grow...
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Growing sales is what every B2B sales leader is striving for. And, if your company’s website uses Ecommerce to reach prospects and customers, you’re on the right track. So, how...
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One of the biggest reasons the B2B sales process can drag on for weeks or months is the number of decision-makers involved. Surveys estimate anywhere between 6 and 10 decision-makers...
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Effectively reaching your B2B audience can be a complex challenge in today’s digital landscape. Should we still attend trade shows? Should we use traditional advertising? Should we go all in...
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Many B2B companies struggle to grow sales because they don’t know their audience at an intimate level. Or, they haven’t taken the time to map out the specific aspects of...
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Having a modern website is crucial for any business – in any industry. For industrial B2B companies, having a mobile-friendly website is becoming increasingly important to reach your sales goals....