B2B Marketing Blog
Featured Blog
Latest Blog
Most marketing teams have plenty of data. Website analytics tell you who’s visiting. Campaign platforms tell you what’s getting clicks. Your CRM tells you which customers and opportunities are in the pipeline. The problem is that these systems often tell their stories separately. That leaves one important question unanswered: What
- by Terri Hoffman
- Published
All Blogs
- Published
COPYWRITER – Marketing Refresh Marketing Refresh is on the hunt for a Copywriter to add to our Houston creative team. We are a digital marketing collective of quirky individuals based...
- Published
Last week we talked with Fluid IT Services CEO Wade Yeaman about how they have leveraged the practice of marketing to help their brand and online presence grow. This week,...
- Published
From our experience working with business owners and leadership teams, it’s common for them to get so buried in their management responsibilities and client delivery, that they have no mindshare...
- Published
There’s a lot of misconceptions out there about what a blog is, because the definition of that word has evolved. A blog started out as what people today would call...
- Published
When Marketing Refresh began, I was looking for anything I could do to help small or medium sized businesses with their marketing efforts. There’d be things like a writing project,...
- Published
Before you hire a professional services firm, do you do any research of them online? Statistics from a Hinge Marketing study show that the majority of people are logging in after...
- Published
As you’re building a brand, you have to think about the integrity and consistency of your brand and how it is represented online. You want to control as much as...
- Published
We often discuss with our clients how social media can improve their business positioning. Many people think that LinkedIn is a place that allows them to publish their job responsibilities...
- Published
One of our clients, an account development coach, is always stressing to us about how sales isn’t a numbers game. In considering his conclusion, we began discussing how it’s a...