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Most marketing reports are full of numbers. Visits. Clicks. Impressions. Follower counts. Open rates. And most leadership teams look at those reports and ask the same question: “But is marketing actually helping us grow?“ The gap between what marketing is measuring and what leadership needs to know is the vanity
- by Terri Hoffman
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IDS Enterprise recently published the results of their 2012 B2B Content Marketing Trends survey. The report is loaded with interesting information, and two statistics in particular exemplify company’s need for...
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As I worked this morning to prepare for some upcoming meetings, I came up with a blog that provides definitions of common strategic marketing and marketing communications, explains why they...
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It’s clear from this great visual from the folks at HubSpot that blogging has a direct positive impact on the number of leads for both B2B and B2C companies. These...
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As a small business owner, you face difficult decisions every day. If you’re smart, you find ways to better manage your time and prioritize based on both short-term and long-term...
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With Facebook reaching the 500 million user milestone in July, it’s hard to believe that 47% of small business owners don’t think that Facebook, Twitter or even LinkedIn are beneficial...
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I recently came up with a great marketing analogy for one of my clients who is an avid fisherman. He was overwhelmed with the amount of things he needed to...