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An engineering firm gets told it needs more leads. So, the recommendation looks familiar: improve the website, publish content, increase search visibility, create campaigns, drive inquiries, and hand the opportunities to Sales. That recommendation makes sense only if the firm wins work through the same commercial process as an industrial
- by Terri Hoffman
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This real-life thriller puts you in the interrogation room with Detective Terri Hoffman as she attempts to get a confession from the suspected H-town Marketing Maniac. Did he do it?...
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Email marketing has the greatest ROI of any digital marketing channel. But email marketing isn’t foolproof. Generating leads and increasing sales requires a strategy. When you partner with Marketing...
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What happens when a veteran graphic designer takes a marketing job at an engineering firm? When creativity meets analytics, not only does coffee intake increase, but valuable skills are picked up...
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The most competitive place on the internet is the first page of Google. High rank for certain keywords is extremely valuable. With a talented SEO specialist and a creative copywriter...
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The ROI of social media isn’t always easy to measure. Facebook, Twitter and LinkedIn can be used as sales tools, but don’t expect a boost in revenue from these platforms...
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Social media is no longer a fad. It’s here to stay, and opting out makes your brand less credible. While you don’t need to tweet as often as a teenage...
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As Marketing Refresh has grown over the last year, the subject of volunteering and giving back to the community has become more and more prominent in our weekly meetings. Though...
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Marketing Refresh is growing. If you look at our team page, you’ll see that we’re now a fantastic six. Our newest member, David Klotz, sat down with us to answer...
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Everyone knows the Grinch’s heart “grew 3 sizes that day.” But, did you know Marketing Refresh grew 3 sizes this year? What started with Terri (The Boss Lady) and Aaron...