B2B Marketing Blog
Featured Blog
Latest Blog
Most marketing budgets get built the same way every year: take last year’s line items, adjust a few numbers up or down, and call it a plan. That approach is getting more expensive every year it continues, because the channels themselves aren’t stable anymore. Buyer behavior shifted with AI-assisted research.
- by Terri Hoffman
- Published
All Blogs
- Published
There’s a lot of misconceptions out there about what a blog is, because the definition of that word has evolved. A blog started out as what people today would call...
- Published
When Marketing Refresh began, I was looking for anything I could do to help small or medium sized businesses with their marketing efforts. There’d be things like a writing project,...
- Published
Before you hire a professional services firm, do you do any research of them online? Statistics from a Hinge Marketing study show that the majority of people are logging in after...
- Published
As you’re building a brand, you have to think about the integrity and consistency of your brand and how it is represented online. You want to control as much as...
- Published
We often discuss with our clients how social media can improve their business positioning. Many people think that LinkedIn is a place that allows them to publish their job responsibilities...
- Published
One of our clients, an account development coach, is always stressing to us about how sales isn’t a numbers game. In considering his conclusion, we began discussing how it’s a...
- Published
Fair warning! This blog post includes lots of interesting statistics!! Did you know that 100 million Internet users watch video every day? In 2010, an Implix email marketing survey found...
- Published
IDS Enterprise recently published the results of their 2012 B2B Content Marketing Trends survey. The report is loaded with interesting information, and two statistics in particular exemplify company’s need for...
- Published
As I worked this morning to prepare for some upcoming meetings, I came up with a blog that provides definitions of common strategic marketing and marketing communications, explains why they...