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A company can run good marketing campaigns for years and still feel like it’s starting over every quarter. The spring campaign performed well, but the team moved on. A new content push started in the summer. Paid media changed direction in the fall. Sales asked for different materials along the
- by Terri Hoffman
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I recently came up with a great marketing analogy for one of my clients who is an avid fisherman. He was overwhelmed with the amount of things he needed to...