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The marketing leader says the quarter’s leads were fine and the sales leader agrees. Then they open their reports and discover they are talking about two different groups of people. Marketing is counting conversions that have come in from the website and ads that show meaningful interest in the products
- by Terri Hoffman
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I recently came up with a great marketing analogy for one of my clients who is an avid fisherman. He was overwhelmed with the amount of things he needed to...