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The marketing leader says the quarter’s leads were fine and the sales leader agrees. Then they open their reports and discover they are talking about two different groups of people. Marketing is counting conversions that have come in from the website and ads that show meaningful interest in the products
- by Terri Hoffman
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A company can run good marketing campaigns for years and still feel like it’s starting over every quarter. The spring campaign performed well, but the team moved on. A new...
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Your marketing report may look strong on paper. Traffic is up, engagement is healthy, and more people are filling out forms. Then Sales looks at the leads and asks the...
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A two-person marketing team can end up responsible for a surprising amount of work. Paid media is running, SEO needs work, content deadlines are coming up, Sales needs something new,...