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Your business needs more marketing support, and leadership is weighing a full-time hire against an agency retainer. Maybe the website hasn’t kept up, Sales needs better materials, or lead generation needs attention. The question is: which type of hire will do more for the business? The marketing agency vs. in-house
- by Terri Hoffman
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Marketing can look remarkably productive. Campaigns are running, content is going out, and the monthly report is packed with cheerful little upward arrows. Then Sales asks, “Are these even the...
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If you haven’t heard this question yet, it’s likely headed your way soon. “What number do you need for Marketing next year?” The marketing leader may already have a spreadsheet,...
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Let’s say a manufacturer is getting ready to increase its ad budget. The campaigns are planned. The target audience looks right. And Sales is itching for more opportunities. Meanwhile, the...
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An engineering firm gets told it needs more leads. So, the recommendation looks familiar: improve the website, publish content, increase search visibility, create campaigns, drive inquiries, and hand the opportunities...
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Here’s a question you’ve probably heard recently: “What’s our AI plan?” That question probably seemed pretty simple to the person asking it, but the truth is that leadership might mean...
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The marketing leader says the quarter’s leads were fine and the sales leader agrees. Then they open their reports and discover they are talking about two different groups of people....
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An oilfield services company can do business the same way for years: relationships, referrals, industry events, and calls between people who have worked together before. Then a new prospect gets...
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A sales rep has an important call tomorrow and there is already a company deck, a product presentation, several case studies, and a folder full of marketing materials. But by...
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A lot of fabrication shops grow the same way for years. A customer sends another job. Someone recommends the shop to an engineer at another company. A purchasing contact moves...