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Most marketing reports are full of numbers. Visits. Clicks. Impressions. Follower counts. Open rates. And most leadership teams look at those reports and ask the same question: “But is marketing actually helping us grow?“ The gap between what marketing is measuring and what leadership needs to know is the vanity
- by Terri Hoffman
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Manufacturing companies have access to amazing technology to create world-class products. But if you’re not connecting with customers, how will you get these products into the hands of your target...
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For B2B companies, ensuring that marketing and sales teams are aligned is one of the most critical components for boosting revenue. When the two departments collaborate effectively, it can lead...
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Mapping the B2B customer journey is not just a fun marketing exercise organizing customer information in a spreadsheet. It’s essential for sales success in niche industries. If your sales team...
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The Software-as-a-Service (SaaS) market is one of the most competitive in the business world. Everyone has a great product that helps customers get more done faster, better, or cheaper. So,...
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Are you a leader at a sign company looking to boost sales and improve marketing efforts? Effective sign company marketing strategies can help you stand out from the competition, capture...
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We hear it from B2B companies all the time. Why should we invest in paid media advertising? Can you realize an actual return on your investment in online advertising? The...
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For B2B sales leaders, generating high-quality, fresh leads requires more than standalone efforts. Sales can’t operate on an island waiting for leads to appear. The key to driving results is...
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The manufacturing industry has traditionally relied on face-to-face interactions, trade shows, and cold calls to drive sales. However, in today’s digital age, manufacturing companies must adapt their strategies to engage...
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B2B companies in niche markets often struggle to stand out because they lack clear differentiators. Perhaps there’s only a few companies in your market that do what you do, which...