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An engineering firm gets told it needs more leads. So, the recommendation looks familiar: improve the website, publish content, increase search visibility, create campaigns, drive inquiries, and hand the opportunities to Sales. That recommendation makes sense only if the firm wins work through the same commercial process as an industrial
- by Terri Hoffman
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Do you ever feel like your marketing strategy is in need of a refresh? Our company works with numerous brands in the oil and gas industry, and we commonly find...
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The team at Marketing Refresh was proud to show off our client work for National Signs at the 2018 Crystal Awards presented by AMA Houston. This gathering of Houston’s top...
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Running a small business is a uniquely rewarding and challenging endeavor that requires your full attention as the owner or manager. This entity requires strategy, planning, problem-solving, research, and knowledge...
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A logo is so important to a company because it is a primary visual representation and connection to your company. There are many small businesses that can function without a...
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There’s no denying that video has become a valuable marketing tool to increase brand awareness and social media engagement — visual storytelling is a powerful medium. Every brand has a...
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For decades, the City of Houston has tried to draw up a phrase or slogan to brand the city. In the most recent recommendation, nicknames such as “Space City” gave...
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You’ve probably seen the news – it has been pretty much everywhere. The Facebook and Cambridge Analytica Scandal is heating up and things are not looking good for the social...
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Do you ever notice how many TV commercials follow the “Day in a Life” formula to share their brand message? Pet food company commercials, for example, typically show a detailed...
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Let’s be honest, obtaining new links for your business isn’t always the easiest thing to do. Easy or not, link building is an important part of a well executed marketing...