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Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s incomplete. The management of marketing efforts is a rhythm, not a role. It’s the recurring structure of planning, executing, measuring,
- by Terri Hoffman
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Breaking News! Something important happened in relation to your industry! Did you know that you can use industry-related news to your advantage in your content strategy? It’s called “newsjacking” and...
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Marketing Refresh was proud to be nominated for the 2017 AMA Houston Marketer of the Year awards. Our marketing agency was one of two finalists for the Marketing Communications Services...
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It is always entertaining to see social media fails – especially from large corporate brands. Seeing someone else misuse the internet is funny – but also a little tragic when...
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Staying ahead of the curve is incredibly important when it comes to digital marketing. The landscape is constantly changing as technology gets better and smarter. For that reason, our team...
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I’ve been passively following the recent #MeToo social media trend for the past couple of weeks. For those who don’t know what I’m referring to, women and men are sharing...
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The Marketing Refresh team has grown yet again! Brett Myers is the newest full-time member of the Marketing Refresh staff! We are so excited to have Brett joining the team...
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The past few months have been a whirlwind at Marketing Refresh. Our team and client needs have both grown at a rapid pace, so there was only one thing left...
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As we mentioned last month, members of our team often attend industry events to gather knowledge and make new connections. We occasionally are chosen to speak at the events, which...
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As we mentioned previously this month, our agency is focused on always staying on top of the new marketing trends. One way that we do this is to regularly attend...