B2B Marketing Blog
Featured Blog
Latest Blog
A company can run good marketing campaigns for years and still feel like it’s starting over every quarter. The spring campaign performed well, but the team moved on. A new content push started in the summer. Paid media changed direction in the fall. Sales asked for different materials along the
- by Terri Hoffman
- Published
All Blogs
- Published
Running a small business is a uniquely rewarding and challenging endeavor that requires your full attention as the owner or manager. This entity requires strategy, planning, problem-solving, research, and knowledge...
- Published
A logo is so important to a company because it is a primary visual representation and connection to your company. There are many small businesses that can function without a...
- Published
There’s no denying that video has become a valuable marketing tool to increase brand awareness and social media engagement — visual storytelling is a powerful medium. Every brand has a...
- Published
For decades, the City of Houston has tried to draw up a phrase or slogan to brand the city. In the most recent recommendation, nicknames such as “Space City” gave...
- Published
You’ve probably seen the news – it has been pretty much everywhere. The Facebook and Cambridge Analytica Scandal is heating up and things are not looking good for the social...
- Published
Do you ever notice how many TV commercials follow the “Day in a Life” formula to share their brand message? Pet food company commercials, for example, typically show a detailed...
- Published
Let’s be honest, obtaining new links for your business isn’t always the easiest thing to do. Easy or not, link building is an important part of a well executed marketing...
- Published
Many small-to-medium-sized businesses do a great job of building relationships with other businesses (B2B) or individual customers (B2C) in their local market. A local restaurant might have favorable connections to...
- Published
Google recently announced an update to their core algorithm. While the Google core algorithm is updated daily, “broad core algorithm updates,” happen only a few times a year. This recent...