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Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s incomplete. The management of marketing efforts is a rhythm, not a role. It’s the recurring structure of planning, executing, measuring,
- by Terri Hoffman
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On February 12th, 43 cities across the country held Bizwomen Mentoring Monday events. The annual Bizwomen Mentoring Monday events take place nationwide to empower business women by bringing female industry...
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Social media managers all over the world have had a reason to celebrate this past week. Instagram has made several substantial changes, and we are living for all of them....
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We are excited to share the first installment of our new Marketing Refresh video series, the “Marketing Minute.” In this monthly series, we will discuss a hot marketing topic in...
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Picture your new company website that a designer spent countless billable hours designing and tweaking before delivering it to you. Three months later, you check the quarterly performance trends: zero...
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Now that we are settling into the new year, the Marketing Refresh team has taken some time to reflect on what is to come in the next year. There has...
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Many business owners are excited about the idea of using video to increase engagement, drive sales, and tell their stories to potential new customers. The question is: What technology should...
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The year was 2014, and in the big city of Houston, I could not find a digital marketing Meetup that was beyond the 101 level and was not trying to...
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There’s a classic saying that familiarity breeds contempt. Perhaps that’s how you feel about your company website, and especially your blog content. Let me put you at ease for a...
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Today Instagram completely changed the game. Instagram has always been THE social network for following influencers and creators, but they just stepped it up a notch. As of today, Instagram...