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An engineering firm gets told it needs more leads. So, the recommendation looks familiar: improve the website, publish content, increase search visibility, create campaigns, drive inquiries, and hand the opportunities to Sales. That recommendation makes sense only if the firm wins work through the same commercial process as an industrial
- by Terri Hoffman
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I believe strongly in the power of effective blogs to generate new leads and customers for businesses. There is simply no substitute for a good piece of content engaging your...
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Let’s be honest, SEO is an ever-evolving machine…literally. And to stay on top of the latest and greatest it takes either a lot of time and money in running experiments,...
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The Marketing Refresh team had the opportunity to hear from several marketing, search, and branding leaders at the 2018 Interactive Strategies Conference presented by the Houston Interactive Marketing Association (HIMA)....
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In 1935, Dr. Otto Ludwig Bettmann emigrated to the United States from Germany in pursuit of a better life. Bettmann brought with him thousands of pictures he had amassed over...
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A comprehensive content marketing strategy should include a lot more than just product and service pages that are optimized for prospects who are ready to buy. Your potential customers follow...
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While this summer has gone by fast, it feels like there was a lot that I learned within such a short period of time. Some things were expected, but others...
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Social media, and specifically the technology that drives social media, has come a long way in the last few years, clearing a path for what has now become the new...
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One of the predominant schools of thought in content marketing is that every blog on your website should be evergreen — in other words, be relevant to the reader year-round....
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Every small to medium-sized business owner wants the ability to check the health of their company. Perhaps you walk the floor to “take the temperature” of employee engagement. Or, you...