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Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s incomplete. The management of marketing efforts is a rhythm, not a role. It’s the recurring structure of planning, executing, measuring,
- by Terri Hoffman
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For decades, the City of Houston has tried to draw up a phrase or slogan to brand the city. In the most recent recommendation, nicknames such as “Space City” gave...
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You’ve probably seen the news – it has been pretty much everywhere. The Facebook and Cambridge Analytica Scandal is heating up and things are not looking good for the social...
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Do you ever notice how many TV commercials follow the “Day in a Life” formula to share their brand message? Pet food company commercials, for example, typically show a detailed...
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Let’s be honest, obtaining new links for your business isn’t always the easiest thing to do. Easy or not, link building is an important part of a well executed marketing...
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Many small-to-medium-sized businesses do a great job of building relationships with other businesses (B2B) or individual customers (B2C) in their local market. A local restaurant might have favorable connections to...
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Google recently announced an update to their core algorithm. While the Google core algorithm is updated daily, “broad core algorithm updates,” happen only a few times a year. This recent...
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As digital marketers we are often questioned about social media platforms. Business owners wonder what platforms they should be on and how best to use them. They are also usually...
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The notion that a “business mindset” and a “creative mindset” operate on separate planes is extremely short-sighted. This flawed (though admittedly common) line of thinking will invariably result in missed...
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As a small- to medium-sized (SMB) business owner, do you feel overwhelmed by the amount of information flying at you claiming to improve your marketing strategies? I know that it’s...