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Many small-to-medium-sized businesses do a great job of building relationships with other businesses (B2B) or individual customers (B2C) in their local market. A local restaurant might have favorable connections to...

Google recently announced an update to their core algorithm. While the Google core algorithm is updated daily, “broad core algorithm updates,” happen only a few times a year. This recent...

As digital marketers we are often questioned about social media platforms. Business owners wonder what platforms they should be on and how best to use them. They are also usually...

The notion that a “business mindset” and a “creative mindset” operate on separate planes is extremely short-sighted. This flawed (though admittedly common) line of thinking will invariably result in missed...

As a small- to medium-sized (SMB) business owner, do you feel overwhelmed by the amount of information flying at you claiming to improve your marketing strategies? I know that it’s...

On February 12th, 43 cities across the country held Bizwomen Mentoring Monday events. The annual Bizwomen Mentoring Monday events take place nationwide to empower business women by bringing female industry...

Social media managers all over the world have had a reason to celebrate this past week. Instagram has made several substantial changes, and we are living for all of them....

We are excited to share the first installment of our new Marketing Refresh video series, the “Marketing Minute.” In this monthly series, we will discuss a hot marketing topic in...

Picture your new company website that a designer spent countless billable hours designing and tweaking before delivering it to you. Three months later, you check the quarterly performance trends: zero...

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