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Most marketing teams have plenty of data. Website analytics tell you who’s visiting. Campaign platforms tell you what’s getting clicks. Your CRM tells you which customers and opportunities are in the pipeline. The problem is that these systems often tell their stories separately. That leaves one important question unanswered: What
- by Terri Hoffman
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For small businesses looking to stand out in search results, getting ranked by Google is just one part of the battle. The next half of the battle is actually getting...
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Marketing Refresh is proud to announce that we have added two experienced team members to our digital marketing agency. Tiffany McArthur returns to our agency in the role of Account...
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Many B2B companies shy away from holiday marketing, reserving that approach for B2C companies that target consumers who are looking for great deals around certain holidays. Unfortunately, that mentality can...
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By now, you have probably heard about the General Data Protection Regulation (GDPR for short) that took effect throughout the European Union on May 25, 2018. The regulation, which is...
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I believe strongly in the power of effective blogs to generate new leads and customers for businesses. There is simply no substitute for a good piece of content engaging your...
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Let’s be honest, SEO is an ever-evolving machine…literally. And to stay on top of the latest and greatest it takes either a lot of time and money in running experiments,...
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The Marketing Refresh team had the opportunity to hear from several marketing, search, and branding leaders at the 2018 Interactive Strategies Conference presented by the Houston Interactive Marketing Association (HIMA)....
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In 1935, Dr. Otto Ludwig Bettmann emigrated to the United States from Germany in pursuit of a better life. Bettmann brought with him thousands of pictures he had amassed over...
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A comprehensive content marketing strategy should include a lot more than just product and service pages that are optimized for prospects who are ready to buy. Your potential customers follow...