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Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s incomplete. The management of marketing efforts is a rhythm, not a role. It’s the recurring structure of planning, executing, measuring,
- by Terri Hoffman
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The millennial generation changed the game for how to market product and services to technologically-savvy and heavily-informed consumers. But, Gen Z will push the envelope even further when they become...
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Content marketing is a good foundation for driving engagement with your business or brand as well as developing your brand’s identity. It also keeps you on the minds of former...
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First, mobile access of websites surpassed desktop usage. Now, digital advertising spend is expected to surpass traditional ad spend in 2019. While digital advertising has been around for a while,...
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It’s not every day that copywriters are front and center. Copywriting is a behind the scenes job and it’s not always the most glamorous. But it’s a lot of hard...
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Houston is the fourth largest city in the United States and is home base to the second largest population of Fortune 1000 companies, following only New York City. So it...
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I recently had a conversation with a client that turned into a great discussion about how to strike the balance of having the right amount of content on your website...
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On a brisk Wednesday night in Houston, Texas, the Marketing Refresh team gathered together for our 2019 kickoff dinner. It was a time of celebration and reflection at Spanish Village...
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LinkedIn recently introduced new features to help businesses stand out on the social media platform, better engage their audience, and generate website traffic. These welcome additions to LinkedIn are valuable...
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Spreading the word about your products and services is one of the most important (and challenging) parts of running a small business. You want to be seen! Just because you...