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An engineering firm gets told it needs more leads. So, the recommendation looks familiar: improve the website, publish content, increase search visibility, create campaigns, drive inquiries, and hand the opportunities to Sales. That recommendation makes sense only if the firm wins work through the same commercial process as an industrial
- by Terri Hoffman
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As a business owner, you know that social media is important but it can be hard to know what social media tactics can increase your likelihood of gaining new customers...
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In a world where social media is used daily and communication happens in seconds, it’s no surprise that consumers want a quick response from businesses. Responsive communication with your consumers...
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Reaching Page 1 of Google Search results is a feat in itself. Staying on Page 1 is a completely different challenge, especially when Google continually updates the algorithm that determines...
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You may have heard of voice search. But do you know all of the types of voice search like Flash Briefing that are already available? Voice search is here to...
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Social media today is constantly evolving and changing and it can be hard to keep up. When Instagram came out with their ‘Stories’ feature, many people thought it was exactly...
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Websites, copy, blogs, email paid ads, social media – it’s a lot to think about and keep track of. So, what do you do? You set up a marketing dashboard....
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LinkedIn has become the go-to place for small to medium-sized businesses to generate new leads, grow your customer base, and ultimately create revenue. Recognizing the power of their platform to...
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If you’ve been in business for any length of time, you’ve probably come across these three little letters: SEO. Is it magic? Is it trickery? Is it reserved for super-smart...
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My four years as a college student finally came to an end this past May. The internships, classes, and professors helped mold and shape me into the person I am...