In the early stages of developing a marketing strategy, it’s not uncommon to feel like you are faced with an overwhelming amount of possibilities and approaches. This is why businesses may choose to work with a marketing agency.
Depending on their industry, their business and their business goals, they may be interested in different marketing services – whether those involve creating awareness for their brand, driving customer engagement or generating leads.
Houston Digital Marketing Requests
We are constantly finding new ways to use the tools at our disposal to best achieve clients’ business goals. While not every strategy may fit every client, when clients request marketing services – search engine optimization, social media, photography, etc. – they are excited by the possibilities. Here are the most popular digital marketing services that clients request.
1. Social Media
Businesses want a digital identity that will leave a good impression. A way to do this is through an active social media strategy. In addition to leaving an impression, companies – most of those companies want to drive more engagement with potential customers or clients and ultimately get more business!
Social media strategies, regardless of their goals, are multi-faceted. You want to make sure that you’re consistently driving awareness and engagement through thought-provoking posts, captivating photography or compelling videos. With the right, well-aligned social media strategy, we can not only help clients reach their goals, but maximize the potential of their social media channels.
2. Paid Ads
Paid ads bring another layer of strategy to a social media or search strategy. With a paid ads strategy, you have to consider your budget in addition to your goals and objectives to strengthen them through Google, Facebook, Linkedin or Instagram.
When well-executed, you’ll receive exponential returns on your investment, creating greater awareness. Google ads, especially, are a great way to find or entice potential clients with your services. They give you prime real estate when getting your ads in front of customers, showing up high in the search engine results page (SERP).
3. Search Engine Optimization (SEO)
The goal of search engine optimization (SEO) is to best optimize your site for search engines to find, crawl and rank well in search engines. A client’s website is a significant part of their digital footprint; on-site SEO strengthens their site through several different ways to improve its overall credibility with Google and, ultimately, those searching for relevant keywords.
Optimizing a site involves everything from implementing keywords in meta descriptions and titles to managing asset compression and improving site speed. There are a lot of ways that off-site SEO can benefit a client’s site as well with things like backlink strategies. While it’s important to make sure that your site is well optimized across the board, you should make sure that anything referring to the site can be seen as trustworthy and reputable so that your site can be seen as reputable in your industry or to potential customers.
It may come as a surprise to you that there are a lot of people who seek your company’s guidance or thought leadership. They want answers to their questions, but they aren’t exactly sure where to turn. Not only do they want to know where to go for information, but they also want to make sure that the information is quality. This can be rectified through an active blog strategy.
Blogs can establish or improve your reputation as an industry thought leader. Having a blog strategy for your site can also boost your presence in search as you continue to add new keyword relevant content. Through consistent posting, you’ll rank for keywords that people are searching for.
What Marketing Services Are You Looking For?
Clients are always seeking the right marketing services that best fit them and that best align with their business goals. To return to an earlier point: not every service is for every client. Maybe you only want a strong social presence or a one-two punch of SEO and blogs. No matter what, Marketing Refresh can help get your company’s marketing in the right direction. Contact us today for a free consultation on your marketing needs and we will help you find the best fitting strategy to help you grow.