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Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s incomplete. The management of marketing efforts is a rhythm, not a role. It’s the recurring structure of planning, executing, measuring,
- by Terri Hoffman
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When our clients sign on with us, they are stating that they trust us with their branding, website, and marketing strategy. We do our very best to make sure everything...
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As a designer who grew up with the internet, I often forget that my final product usually benefits from the time I spend away from the screen. Design tends to...
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Did you know that when someone performs a search for “best of ….” that Google favors businesses that have at least 4 stars and above? It’s commonly misunderstood that...
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A brand is much more than a random collection of fonts, icons, and colors. And, contrary to popular belief, a brand is not a logo. A brand tells a story...
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Do you ever feel like your marketing strategy is in need of a refresh? Our company works with numerous brands in the oil and gas industry, and we commonly find...
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The team at Marketing Refresh was proud to show off our client work for National Signs at the 2018 Crystal Awards presented by AMA Houston. This gathering of Houston’s top...
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Running a small business is a uniquely rewarding and challenging endeavor that requires your full attention as the owner or manager. This entity requires strategy, planning, problem-solving, research, and knowledge...
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A logo is so important to a company because it is a primary visual representation and connection to your company. There are many small businesses that can function without a...
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There’s no denying that video has become a valuable marketing tool to increase brand awareness and social media engagement — visual storytelling is a powerful medium. Every brand has a...