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An engineering firm gets told it needs more leads. So, the recommendation looks familiar: improve the website, publish content, increase search visibility, create campaigns, drive inquiries, and hand the opportunities to Sales. That recommendation makes sense only if the firm wins work through the same commercial process as an industrial
- by Terri Hoffman
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We are excited to announce that Marketing Refresh has moved to The Cannon! The Cannon is one of the newer collaborative, co-working spaces in Houston. The office where we now...
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Social media has been a popular form of digital marketing for several years now, but recently, social media has become more prevalent than ever before because of COVID-19. With almost...
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If you’ve spent any time searching for a photo or graphic to include with content published on your website, you know how important it is to get that visual just...
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With the mass amount of emails hitting your inbox each week, it’s no wonder getting your open rates up consistently often feels like an uphill battle. Let’s be honest, how...
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Social media platforms such as LinkedIn are constantly tweaking existing features or introducing new features to help businesses better connect with their followers and customers. LinkedIn recently introduced new features...
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As everyone continues to adjust to the new environment and learns to work from home, there is an increased focus on maximizing productivity. One easy way is to get the...
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Knowing when to send out your company’s latest message on social media is a constantly changing quest. We all want to maximize reach on LinkedIn, Facebook, Twitter, and Instagram, but...
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Google My Business (GMB) has progressively increased in value to small businesses. Now, it’s to the point where you need to start thinking about GMB as a social media platform...
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Let’s be honest, the past month led to a complete whirlwind of changes. School is canceled, you can’t go get your favorite margarita on Taco Tuesday, toilet paper has somehow...