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Most marketing teams have plenty of data. Website analytics tell you who’s visiting. Campaign platforms tell you what’s getting clicks. Your CRM tells you which customers and opportunities are in the pipeline. The problem is that these systems often tell their stories separately. That leaves one important question unanswered: What
- by Terri Hoffman
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As a marketing team who primarily focuses on digital marketing efforts, it’s kind of our job to predict the future for our clients. I know, right. You didn’t realize that...
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2020 is upon us — a new year and a new decade! When I reflect on the past decade of changes from a content marketing perspective, I am taken aback...
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You’ve recently created your business’ Instagram account and it features posts with a wide variety of products – products that you feel have a lot of personality and really shine....
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One of my favorite things in life is rankings. Whether it’s the college football rankings, college basketball rankings, or keyword rankings for blog content, rankings are an amazing storyteller. Rankings...
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As a business owner, you know that social media is important but it can be hard to know what social media tactics can increase your likelihood of gaining new customers...
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In a world where social media is used daily and communication happens in seconds, it’s no surprise that consumers want a quick response from businesses. Responsive communication with your consumers...
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Reaching Page 1 of Google Search results is a feat in itself. Staying on Page 1 is a completely different challenge, especially when Google continually updates the algorithm that determines...
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You may have heard of voice search. But do you know all of the types of voice search like Flash Briefing that are already available? Voice search is here to...
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Social media today is constantly evolving and changing and it can be hard to keep up. When Instagram came out with their ‘Stories’ feature, many people thought it was exactly...