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Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s incomplete. The management of marketing efforts is a rhythm, not a role. It’s the recurring structure of planning, executing, measuring,
- by Terri Hoffman
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Websites, copy, blogs, email paid ads, social media – it’s a lot to think about and keep track of. So, what do you do? You set up a marketing dashboard....
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LinkedIn has become the go-to place for small to medium-sized businesses to generate new leads, grow your customer base, and ultimately create revenue. Recognizing the power of their platform to...
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If you’ve been in business for any length of time, you’ve probably come across these three little letters: SEO. Is it magic? Is it trickery? Is it reserved for super-smart...
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My four years as a college student finally came to an end this past May. The internships, classes, and professors helped mold and shape me into the person I am...
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If you haven’t noticed in the past few years that social media is quickly becoming the king platform for advertising, then you may want to come out from under that...
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If your business targets local customers with your products and services, then you likely know about the importance of local search engine optimization (SEO). Focusing on local SEO ensures that...
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Addressable Advertising. That’s the buzz phrase of the year for TV advertisers trying to improve the measurement and targeting of advertising spend. According to a recent report by AdAge, there’s...
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Creating content is no small feat – especially when you consider how much time is spent factoring in your goals, your resources, and using them to develop your business’ content...
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There’s a common misconception that social media is only for sharing photos of your dog, complaining about the temperature of the political environment, ❤️ing delicious food photos, and memes. While...