Why Your Small Business Needs to Invest in Digital Marketing in 2021

  • Content Marketing and Strategy
Why Your Small Business Needs To Invest In Digital Marketing In 2021 1

Small businesses have so many different tools at their disposal to grow. You could invest in new technology, equipment, or tools to help generate more revenue — and those are all great ideas! However, here’s my favorite idea for 2021: invest in digital marketing.

There are endless opportunities to grow your business through digital marketing. What we enjoy doing at Marketing Refresh is diving into your business to understand where we can help you make the most impact. We want to understand what you offer to the market as well as your business goals so that we can develop a digital marketing roadmap to help you get to where you want to go.

What Can Digital Marketing Accomplish?

Digital marketing is a modern approach to connect with target customers. Think about it like this. Instead of placing a print ad in the newspaper hoping to reach an unknown audience of readers, digital marketing allows you to create specific pieces of content and set up various campaigns that target a well-defined group of customers over the Internet.

You can also set various goals to help direct your digital marketing efforts. Perhaps you want to reach more people in your target audience to create awareness for your brand, products, or services. Or, you really need to turn website visitors into actual customers to increase sales.

There are so many ways to support your goals:

  • Lead Generation: Blogs. Emails. Social media (organic and paid). Website landing pages. eBooks. Case studies. On-site and off-site SEO. Review management. Pay-per-click ad campaigns.
  • Branding: Logo. Tagline. Development of customer personas and the buyer’s journey.
  • Website: Website design. Enhancements and re-designs. Ecommerce.
  • Visual Media: Photography and video to enhance your brand. 
  • Analytics: Data analytics. Conversions and measurement. Google Analytics.

There are numerous tools at your disposal! That’s why it’s all about the strategy to select and deploy the right tools. Working with our digital marketing agency, we can help create the best mix of digital marketing tools to help you achieve your goals and maximize your spend.

It’s easy to list the tools, but where do you start?

The Digital Marketing Roadmap Has Numerous Starting Points

No two steaks are exactly the same. No two children are exactly alike. (Not even my twins!) And every business is different. Your digital marketing starting point with our agency is going to be unique for your business. That’s where we can help you understand where to begin so that you get the best possible return on your investment in digital marketing.

For some companies, we start right at the beginning. A company might need a full suite of services, starting with branding to create their essence. This often includes the development of a buyer’s journey to understand how to talk to your target customers, leading to the development of content that is optimized to reach your audience, which leads to conversions and revenue growth.

For other companies, you may need very specific digital marketing services to close gaps. Perhaps you need to elevate the look and feel of your brand, website, or social media. Or, you’re not generating sales through your current efforts, so you need analytical support to increase conversions.

No matter the starting point, we are glad to help! We customize all of our services to fit your exact needs. First, we want to listen to understand where you’re at. Then, we can work together to develop the right solution for your business.

Why don’t you give us a call or drop us an email to talk about digital marketing for your business? Let’s get going in 2021!

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