The world of social media is continually evolving and changing. To keep abreast of the latest social media trends one must constantly be following industry updates. Unsure how to stay on trend? Marketing Refresh is here to help with 3 social media trends we expect to see in 2021.
Over the past few years, short videos have come to the forefront of social media because they are easily consumable and provide high engagement. COVID-19 has resulted in even more people creating and consuming content. What else are you going to do when you’re stuck inside, right?
The U.S. has seen a 32% increase in time spent on social media and we believe that short videos will continue to dominate user’s feeds well into 2021 and beyond. 🚀 You can already see these trends in motion on platforms such as Instagram with Instagram Reels, their new feature that allows users to create and post 15-second videos directly to their feed.
With two billion downloads and counting, another platform we believe will continue to see an increase in short video consumption is Tik Tok, specifically with advertising. Tik Tok holds the #1 spot for most downloads in 2020 so far, and ranks 6th for consumer spending. With stats like that, it’s no wonder that businesses have been rolling around the question, “Should we be on Tik Tok?” For now, the answer is still “maybe.” But if your audience is there, then it’s definitely worth a closer look.
According to a Cisco study, 82% of all online content will be video content by the year 2022. The big shift from pictures to video content will occur in 2021 and businesses who don’t start to make the switch now will struggle to continue to stay relevant with their target audience. 2021 will be the time business to business (B2B) companies will begin utilizing these platforms to share helpful tips, company updates, giveaways, and more useful content.
Live Videos for B2B Companies
Live videos have been on Instagram and Facebook since 2016. While live videos are not a new trend we believe they will become highly utilized by business to business (B2B) marketers in 2021.
LinkedIn recently launched their live video feature giving B2B companies the opportunity to answer client questions, share exciting company updates, and give industry advice!
Furthermore, live videos allow a new opportunity to connect with your target audience in real time and form deeper connections moving potential leads through the sales pipeline.
Socially Conscious Content
This year many highly controversial social issues have received attention such as racial inequality, gender inequality, and voting rights. These divisive issues have been taking over our social media feeds for months and businesses can no longer be silent.
According to a study done by Sprout Social in 2019, consumers believe it’s important for brands and/or businesses to take a stand on social and political issues. In order for one’s business to be taken seriously by their ideal target audience, they must begin to show compassion and empathy to the social issues faced by our country — and specifically their loyal customers.
We believe this trend is here to stay and we’ll be seeing even more strong and active stances taken by brands on social media feeds in 2021.
Unsure How to Utilize These 2021 Social Media Trends? Let The Experts Handle It!
At Marketing Refresh, it’s our job to stay up to date with the latest social media trends and we specialize in content creation for Business to Business companies. Contact us today to learn more about how we can create on-trend social content for your business backed by strategy.