With Facebook’s ever-evolving growth and adaptation, it has become more difficult than ever for businesses to understand how to be effective on the platform — especially when trying to get sales. The barrier to entry is quite intimidating, as it involves a lot of research and trial-and-error to understand how Facebook ads work.
Are Facebook Ads Right For Your Business?
When you’re investing in a new platform, you want to get the most out of your time and money. And while you may be familiar with the basics, you want to feel like Facebook ads are leading to a high ROI or driving more traffic and revenue. Here are a few tips that can help you make the most out of Facebook ads.
1. Use the Facebook Pixel
The Facebook pixel is code that you place on your website. It collects data to help you build targeted audiences for ads, and remarket to people who have taken some kind of action, or completed a conversion, on your website.
You’ll gain a deeper insight about users who are completing an action or make a conversion on your site by using the Facebook pixel on your website. This includes both Facebook users that have converted on your site and “lookalike audiences,” those who are similar and are most likely to convert. It’s simple to set up, as Facebook walks you through the process with a step-by-step guide that helps you to better understand the benefits of the Facebook pixel.
2. Track Facebook Metrics
Another handy tool that is in the Facebook Business toolset is the metrics reporting feature that is accessible to you upon running your campaigns. This tool breaks down a wide range of relevant data that you can use to further optimize your campaigns or your campaign targeting. Did you know that you can see a breakdown of ad engagement by how old they are, where they live, and what device they are on?
Whether you want to better understand who your audience is or how they’re seeing it, Facebook provides you with a host of data points to help you create a more informed campaign. People and interests change often, so it’s important to have the upper hand, and that you’re able to know where to go in terms of your ad’s audience.
3. Design Eye-Catching Creative
Use creative that stands out and leaves a strong impression. It is very difficult to attract a potential customer’s attention with all of the noise on Facebook now so those first few seconds are extremely important. Your videos should serve as a vehicle for your brand’s key messaging points and the viewer should get the point right away.
Make an impact with vibrant, eye-catching imagery in your ad creative. Both photography and videography are more important than ever when it comes to catching anyone’s attention. Strong creative tends to stay with people and is important to helping them remember your brand.
You also want creative that tells your brand’s story in a way that best connects with your target audience. While people tend to be a little skeptical about interacting with ads, you can better connect with your audience through telling a story with their perspective in mind.
4. Drive Awareness With Organic Social
Use organic posts to understand which posts are getting the most traffic and the type of posts that people are interacting with more. This will help you better gauge the demographic characteristics of your audience and those who are likely to be more receptive to your content.
Organic posts also help drive awareness for your paid campaigns. The more frequently that you can get your messaging out in front of your prospective customers, the more likely it is that they will engage with an ad. Not to mention, it’s more cost-effective for you to take advantage of organic content since you aren’t spending money right away.
We’re Here To Help!
Facebook ads can be difficult to understand and the ever-evolving nature of the platform certainly doesn’t help. If you feel overwhelmed, don’t worry — there is a lot to learn! But there are some strategies that you can employ to help you and your business gain an edge. And lucky for you, we spend a lot of time staying up-to-date on those tactics. If you still find yourself in a tough spot when it comes to Facebook ads or paid social, reach out to us. We’re here to help!