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Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s incomplete. The management of marketing efforts is a rhythm, not a role. It’s the recurring structure of planning, executing, measuring,
- by Terri Hoffman
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As a marketing team who primarily focuses on digital marketing efforts, it’s kind of our job to predict the future for our clients. I know, right. You didn’t realize that...
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2020 is upon us — a new year and a new decade! When I reflect on the past decade of changes from a content marketing perspective, I am taken aback...
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You’ve recently created your business’ Instagram account and it features posts with a wide variety of products – products that you feel have a lot of personality and really shine....
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One of my favorite things in life is rankings. Whether it’s the college football rankings, college basketball rankings, or keyword rankings for blog content, rankings are an amazing storyteller. Rankings...
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As a business owner, you know that social media is important but it can be hard to know what social media tactics can increase your likelihood of gaining new customers...
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In a world where social media is used daily and communication happens in seconds, it’s no surprise that consumers want a quick response from businesses. Responsive communication with your consumers...
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Reaching Page 1 of Google Search results is a feat in itself. Staying on Page 1 is a completely different challenge, especially when Google continually updates the algorithm that determines...
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You may have heard of voice search. But do you know all of the types of voice search like Flash Briefing that are already available? Voice search is here to...
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Social media today is constantly evolving and changing and it can be hard to keep up. When Instagram came out with their ‘Stories’ feature, many people thought it was exactly...