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An engineering firm gets told it needs more leads. So, the recommendation looks familiar: improve the website, publish content, increase search visibility, create campaigns, drive inquiries, and hand the opportunities to Sales. That recommendation makes sense only if the firm wins work through the same commercial process as an industrial
- by Terri Hoffman
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If you’re looking for marketing ideas for small business, we encourage you to think bigger than just searching for quick wins to generate more revenue. The short game may lead...
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According to OptinMonster, email marketing has an average 𝟒𝟒𝟎𝟎% 𝐑𝐎𝐈. That’s no typo! Email marketing is essential for businesses and even more critical for B2B companies. About 60% of B2B...
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Everyone has played the game of telephone at some point. You know how it goes. One person starts off with a phrase like “the red balloon floated to outer space.”...
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Whether you just opened your doors or you’ve been in business for years, navigating social media for your business can be tricky! You want to stay on trend while also...
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Well-written blogs are among the most effective marketing tools to communicate valuable information to your target audience and compel them to take action. Unfortunately, there are a lot of bad...
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Facebook is not outdated! It can be an effective way to drive new leads for your small business. While you may think that Facebook is losing relevance, this platform has...
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Marketing Refresh welcomes Jared Hinson to the team! Jared is taking on the role of Creative Specialist. He’ll be using his considerable writing and production experience to provide our clients...
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There are many different ways to market your small business in Houston. The traditional way of thinking about Houston small business marketing is using print ads, TV/radio, or the local...
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In recent years, LinkedIn has become the new booming platform for professionals who want to share insights from their industry. While sharing insights can be fun, that’s not where...