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Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s incomplete. The management of marketing efforts is a rhythm, not a role. It’s the recurring structure of planning, executing, measuring,
- by Terri Hoffman
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Facebook is not outdated! It can be an effective way to drive new leads for your small business. While you may think that Facebook is losing relevance, this platform has...
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Marketing Refresh welcomes Jared Hinson to the team! Jared is taking on the role of Creative Specialist. He’ll be using his considerable writing and production experience to provide our clients...
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There are many different ways to market your small business in Houston. The traditional way of thinking about Houston small business marketing is using print ads, TV/radio, or the local...
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In recent years, LinkedIn has become the new booming platform for professionals who want to share insights from their industry. While sharing insights can be fun, that’s not where...
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Our marketing family is growing yet again! Matt Montgomery has joined Marketing Refresh as Senior Digital Marketing Strategist. He will be working within our Digital Marketing Team to provide senior-level...
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And just like that, Marketing Refresh is growing once more! We’d like to introduce you to Solida Chem, our newest Account Manager. At Marketing Refresh, our account managers play a...
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As a local business owner, you may be wondering what the best way to reach your local customer base may be. Especially when you live in a city like Houston,...
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Who doesn’t love a good fight between giants? Over the past several months, tech behemoths Facebook and Apple have been duking it out over how Facebook ad tracking plays out...
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A strong, well-informed search engine optimization (SEO) strategy helps drive more attention to your business through organic search. However, it takes time for an SEO strategy to really show you...