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An engineering firm gets told it needs more leads. So, the recommendation looks familiar: improve the website, publish content, increase search visibility, create campaigns, drive inquiries, and hand the opportunities to Sales. That recommendation makes sense only if the firm wins work through the same commercial process as an industrial
- by Terri Hoffman
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If you’re looking for an effective marketing tactic, PPC ads should be at the top of your arsenal. These ads are proven to increase web traffic and generate leads almost...
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When promoting your products or services, you may have ventured into using Google Ads. However, are you wondering why you aren’t receiving the results you’d like? You’d think you’d get...
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These days, you can’t surf a social media site or do a quick Google search without running into some sort of ad campaign offering products or services. You may be...
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What do Google, Bing, and Yahoo have in common? They’re search engines that are used over 5.6 billion times a day, and they have the capability to raise your website...
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A marketing consultant in Houston can benefit you and your business’s long-term success. However, you may be thinking that they may cost too much or you and your in-house marketing...
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It’s no surprise that Houston is named one of the best cities to start a business year after year (and the statistics can prove it)! Did you know that 97%...
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The American Institute of Constructors (AIC) recently added Terri Hoffman, Founder and CEO of Marketing Refresh, to the National Board. Since 1971, the American Institute of Constructors (AIC) has promoted...
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You’ve heard it said that blogging might be dead. “It’s been ruined by AI bots and mass-producers of content,” they say. But, we’re here to tell you that it’s not...
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Hello, 2022! ✨ We still can’t believe how quickly the past year went by and all the changes that occurred in the digital marketing realm. (We’re looking at you, Meta)....