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An engineering firm gets told it needs more leads. So, the recommendation looks familiar: improve the website, publish content, increase search visibility, create campaigns, drive inquiries, and hand the opportunities to Sales. That recommendation makes sense only if the firm wins work through the same commercial process as an industrial
- by Terri Hoffman
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Digital marketing is more competitive than it has ever been. When the COVID-19 pandemic arose, many companies had to strengthen their digital marketing strategies to adapt to their customers’ new...
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Does this sound familiar? Your job title is supposed to be Vice President of Sales, but “and Marketing” got tacked on to it. Luckily, you have a lot of sales...
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With all the marketing agencies and services available, it’s overwhelming to figure out what marketing agency is best for your business. Being a business owner is hard enough; figuring out...
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If your company has reached a revenue plateau, and you’re looking for a way to breathe life back into your growth, putting together a B2B digital marketing strategy is something...
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If you are running a local business in Houston, chances are that you already have a digital presence, including your website. Our favorite website builder is WordPress – and it’s...
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When did your business last conduct a pay-per-click (PPC) audit? If the answer is “I don’t know,” it may be long overdue. We know “audit” can be a scary word,...
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Did you know that over half of internet searches worldwide have local intent? This means that of the more than 8 billion searches Google sees daily, about 4 million are...
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Did you know that 97% of consumers search online to find a local business? Or that 88% of searches for local businesses on a mobile device result in a store...
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Adjusting to newer, modern methods of finding leads can be difficult when you’ve heavily practiced building relationships through sales calls or word-of-mouth. The oil and gas industry is an extremely...