B2B Marketing Blog
Featured Blog
Latest Blog
Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s incomplete. The management of marketing efforts is a rhythm, not a role. It’s the recurring structure of planning, executing, measuring,
- by Terri Hoffman
- Published
All Blogs
- Published
It’s no surprise that Houston is named one of the best cities to start a business year after year (and the statistics can prove it)! Did you know that 97%...
- Published
The American Institute of Constructors (AIC) recently added Terri Hoffman, Founder and CEO of Marketing Refresh, to the National Board. Since 1971, the American Institute of Constructors (AIC) has promoted...
- Published
You’ve heard it said that blogging might be dead. “It’s been ruined by AI bots and mass-producers of content,” they say. But, we’re here to tell you that it’s not...
- Published
Hello, 2022! ✨ We still can’t believe how quickly the past year went by and all the changes that occurred in the digital marketing realm. (We’re looking at you, Meta)....
- Published
Earlier this month, I got the opportunity to attend an event called “Breakfast with Champions” which was hosted by the Special Olympics of Texas. I had been in a bit...
- Published
Our digital marketing agency supports dozens of small businesses in Houston. We know how important time is to a business owner thinking through hundreds of critical decisions on a daily...
- Published
Congratulations! Your business has opened its doors, and you are up and running. While you’re getting to know the neighborhood and establishing yourself online, it’s important to remember to create...
- Published
One of the first steps that a consumer takes when researching a company is to research online. The internet is a place for discovery, and social media holds many answers....
- Published
Success in B2B marketing and sales boils down to relationships. The person or the people on the other side of the table from you need to feel confident that your...