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Most local SEO advice assumes proximity is the product. A customer searches for a restaurant, dentist, plumber, or coffee shop nearby, and the business wants to appear in local results, earn the visit, and turn that visibility into foot traffic or a phone call. B2B local SEO works differently. An
- by Terri Hoffman
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Adjusting to newer, modern methods of finding leads can be difficult when you’ve heavily practiced building relationships through sales calls or word-of-mouth. The oil and gas industry is an extremely...
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Picture this. You put countless hours (or dollars) into your company’s website with hopes of generating leads. You have contact, industry, and services pages. You’re proud of your site and...
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Do you feel like you have hit a rut with your digital marketing efforts? You may be thinking that it’s your brand or website that needs a refresh or your...
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Many of us have played around with astrology at least once or twice in our lifetime. You might even have a vague memory of being asked about what your sign...
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While the Marketing and Business Development departments hold two very different sets of responsibilities within an organization, they need to work together toward a common revenue growth goal. We know...
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We’ve had enough of the Bing slander! Did you know that as of June 2022, Bing accounts for over 3% of the world’s search engine market share? I know what...
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Traditional marketing efforts don’t carry the same weight as they have in the past. While it may seem practical to meet with potential clients face-to-face, it isn’t the most time-effective...
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The Marketing Refresh team keeps on growing! New to the marketing world, Laura is ready to hit the ground running and learn all things marketing from your favorite group of...
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If you’ve got a local business in Houston, maybe even one with several locations across the city, you may be wondering a few things. How do I get more customers...