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Most marketing teams have plenty of data. Website analytics tell you who’s visiting. Campaign platforms tell you what’s getting clicks. Your CRM tells you which customers and opportunities are in the pipeline. The problem is that these systems often tell their stories separately. That leaves one important question unanswered: What
- by Terri Hoffman
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Traditional marketing efforts don’t carry the same weight as they have in the past. While it may seem practical to meet with potential clients face-to-face, it isn’t the most time-effective...
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The Marketing Refresh team keeps on growing! New to the marketing world, Laura is ready to hit the ground running and learn all things marketing from your favorite group of...
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If you’ve got a local business in Houston, maybe even one with several locations across the city, you may be wondering a few things. How do I get more customers...
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Ah, summertime. During the hottest months of the year, many businesses lose momentum. Employees go on vacation, managers start thinking about fall staffing needs, and the sales cycle oftent slows...
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If you’re looking for an effective marketing tactic, PPC ads should be at the top of your arsenal. These ads are proven to increase web traffic and generate leads almost...
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When promoting your products or services, you may have ventured into using Google Ads. However, are you wondering why you aren’t receiving the results you’d like? You’d think you’d get...
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These days, you can’t surf a social media site or do a quick Google search without running into some sort of ad campaign offering products or services. You may be...
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What do Google, Bing, and Yahoo have in common? They’re search engines that are used over 5.6 billion times a day, and they have the capability to raise your website...
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A marketing consultant in Houston can benefit you and your business’s long-term success. However, you may be thinking that they may cost too much or you and your in-house marketing...