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Most marketing teams have plenty of data. Website analytics tell you who’s visiting. Campaign platforms tell you what’s getting clicks. Your CRM tells you which customers and opportunities are in the pipeline. The problem is that these systems often tell their stories separately. That leaves one important question unanswered: What
- by Terri Hoffman
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Marketing Refresh, a digital marketing agency based in Houston, Texas, is announcing some important organizational changes. “As our client base and team has grown over the years, I have been...
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An investment in a website redesign is a significant business decision. From start-to-finish, it can be a long and tedious process that involves multiple resources from across your company. To...
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Our agency has a lot of clients with B2B business models, and we have observed first-hand that digital marketing is changing sales in manufacturing. End-users and decision-makers in this market...
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Manufacturing companies need to become more visible to reach customers and grow sales. Relying on salespeople touring customers’ facilities or cold-calling prospects isn’t as effective as it used to be...
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Digital marketing is more competitive than it has ever been. When the COVID-19 pandemic arose, many companies had to strengthen their digital marketing strategies to adapt to their customers’ new...
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Does this sound familiar? Your job title is supposed to be Vice President of Sales, but “and Marketing” got tacked on to it. Luckily, you have a lot of sales...
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With all the marketing agencies and services available, it’s overwhelming to figure out what marketing agency is best for your business. Being a business owner is hard enough; figuring out...
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If your company has reached a revenue plateau, and you’re looking for a way to breathe life back into your growth, putting together a B2B digital marketing strategy is something...
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If you are running a local business in Houston, chances are that you already have a digital presence, including your website. Our favorite website builder is WordPress – and it’s...