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Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s incomplete. The management of marketing efforts is a rhythm, not a role. It’s the recurring structure of planning, executing, measuring,
- by Terri Hoffman
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When did your business last conduct a pay-per-click (PPC) audit? If the answer is “I don’t know,” it may be long overdue. We know “audit” can be a scary word,...
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Did you know that over half of internet searches worldwide have local intent? This means that of the more than 8 billion searches Google sees daily, about 4 million are...
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Did you know that 97% of consumers search online to find a local business? Or that 88% of searches for local businesses on a mobile device result in a store...
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Adjusting to newer, modern methods of finding leads can be difficult when you’ve heavily practiced building relationships through sales calls or word-of-mouth. The oil and gas industry is an extremely...
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Picture this. You put countless hours (or dollars) into your company’s website with hopes of generating leads. You have contact, industry, and services pages. You’re proud of your site and...
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Do you feel like you have hit a rut with your digital marketing efforts? You may be thinking that it’s your brand or website that needs a refresh or your...
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Many of us have played around with astrology at least once or twice in our lifetime. You might even have a vague memory of being asked about what your sign...
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While the Marketing and Business Development departments hold two very different sets of responsibilities within an organization, they need to work together toward a common revenue growth goal. We know...
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We’ve had enough of the Bing slander! Did you know that as of June 2022, Bing accounts for over 3% of the world’s search engine market share? I know what...