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A company can run good marketing campaigns for years and still feel like it’s starting over every quarter. The spring campaign performed well, but the team moved on. A new content push started in the summer. Paid media changed direction in the fall. Sales asked for different materials along the
- by Terri Hoffman
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As I sat down to document my key takeaways from this program, I really struggled! How do you boil down a transformative experience into a single blog post? I allowed...
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2023 has been a significant growth year for Marketing Refresh. On the heels of introducing our organizational and market focus changes, we are proud to announce that we have joined...
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In the B2B digital marketing space, knowing how to leverage Search Engine Marketing (SEM) strategies can be the game-changer your business needs. Explore our blend of organic and paid search...
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Who says industrial content marketing has to be dry as dust? It’s a common misconception that industrial content can’t be engaging or useful. In fact, it can be vibrant, riveting,...
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When it comes to B2B energy sales, the landscape can be quite complex and competitive. But integrating robust digital marketing strategies can help fuel sales performance. Taking this approach will...
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As the business world rapidly evolves, businesses need to find compelling ways to connect with their target audience. One effective strategy is B2B trade show marketing, which allows businesses to...
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Every now and then, we reach a crossroads in the digital marketing world. A new innovation, an update, or a complete overhaul promises to revolutionize our strategies and deliver...
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The Marketing Refresh team attended the 2023 AMA Crystal Awards ceremony on May 18th in Houston and celebrated a victory for our agency. We were recognized as award winners for...
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Businesses constantly compete for the top spot in search engine results, and in this blog, we’ll explore the nitty-gritty of how B2B SEO consulting can help you drive leads like...