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The marketing leader says the quarter’s leads were fine and the sales leader agrees. Then they open their reports and discover they are talking about two different groups of people. Marketing is counting conversions that have come in from the website and ads that show meaningful interest in the products
- by Terri Hoffman
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The user experience (UX) is an important element of a successful website. Focusing on the B2B user experience can help you generate more leads, connect with potential customers, and reach...
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An effective digital marketing strategy is critical for the success of today’s construction companies. While traditional marketing methods are still important, using social media platforms like Facebook advertising can help...
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You may have heard about setting up B2B eCommerce for distributors to grow your business. But what does this look like for your company? It comes down to leveraging technology...
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Is your company ready to ramp up its industrial marketing strategy? Let’s talk about how you can craft a plan that doesn’t just cover the cost of implementing this strategy...
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Navigating the digital marketing world can feel complex, especially when it comes to Pay-Per-Click (PPC) advertising. Choosing the right PPC company to support your efforts can make a difference between...
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If you’re searching for a proven marketing partner in the AEC (Architecture, Engineering, Construction) industry, your quest ends here. We are driven by a simple goal. We help our clients...
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In this digital age, driving meaningful customer engagements is the key to business success in your industry. Enter B2B inbound marketing — a strategy focused on attracting customers through content...
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In the competitive B2B landscape, every company wants to stand out and achieve the best results. A secret weapon for many businesses is deciding to outsource B2B marketing. When done...
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Marketing Refresh cares about people in our local communities – and we show it through our Community Refresh initiatives. Throughout our company history, we have supported great causes in the...