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Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s incomplete. The management of marketing efforts is a rhythm, not a role. It’s the recurring structure of planning, executing, measuring,
- by Terri Hoffman
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In today’s fast-paced world, it’s essential to know where to get industrial sales leads that turn into customers. In this blog post, we’ll explore the most effective strategies and channels...
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We cannot wait for the 2023 AMA Crystal Awards, which celebrates the very best in marketing from around Houston over the past year. Marketing Refresh was a finalist in...
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In today’s fast-paced digital world, manufacturing companies must stay ahead of the curve to remain competitive. Hubspot, a leading inbound marketing, sales, and customer service platform, can help manufacturing companies...
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Content marketing has become a game changer across industries, and construction is no exception. When it comes to sales, limiting your revenue growth to the traditional methods of cold calling...
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In today’s competitive market, content marketing has become a vital aspect of any business, including industrial companies. In this article, we’ll explore the importance of content marketing for industrial companies,...
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Creating a successful B2B marketing strategy is essential for any business-to-business organization looking to grow and thrive in today’s competitive market. In this article, we’ll walk you through developing a...
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As a decision-maker in the Architecture, Engineering, and Construction (AEC) services sector, developing an effective B2B SEM strategy is crucial for driving targeted traffic to your website and generating valuable...
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The role of marketing has changed dramatically in the last century and even more so in the past several decades. It has constantly evolved to keep up with ever-changing technology...
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Digital marketing is an essential part of any business strategy, regardless of the industry or size of the company. However, with so many channels and tools available, knowing where to...