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A company can run good marketing campaigns for years and still feel like it’s starting over every quarter. The spring campaign performed well, but the team moved on. A new content push started in the summer. Paid media changed direction in the fall. Sales asked for different materials along the
- by Terri Hoffman
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The user experience (UX) is an important element of a successful website. Focusing on the B2B user experience can help you generate more leads, connect with potential customers, and reach...
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An effective digital marketing strategy is critical for the success of today’s construction companies. While traditional marketing methods are still important, using social media platforms like Facebook advertising can help...
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You may have heard about setting up B2B eCommerce for distributors to grow your business. But what does this look like for your company? It comes down to leveraging technology...
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Is your company ready to ramp up its industrial marketing strategy? Let’s talk about how you can craft a plan that doesn’t just cover the cost of implementing this strategy...
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Navigating the digital marketing world can feel complex, especially when it comes to Pay-Per-Click (PPC) advertising. Choosing the right PPC company to support your efforts can make a difference between...
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If you’re searching for a proven marketing partner in the AEC (Architecture, Engineering, Construction) industry, your quest ends here. We are driven by a simple goal. We help our clients...
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In this digital age, driving meaningful customer engagements is the key to business success in your industry. Enter B2B inbound marketing — a strategy focused on attracting customers through content...
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In the competitive B2B landscape, every company wants to stand out and achieve the best results. A secret weapon for many businesses is deciding to outsource B2B marketing. When done...
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Marketing Refresh cares about people in our local communities – and we show it through our Community Refresh initiatives. Throughout our company history, we have supported great causes in the...