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Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s incomplete. The management of marketing efforts is a rhythm, not a role. It’s the recurring structure of planning, executing, measuring,
- by Terri Hoffman
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Who says industrial content marketing has to be dry as dust? It’s a common misconception that industrial content can’t be engaging or useful. In fact, it can be vibrant, riveting,...
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When it comes to B2B energy sales, the landscape can be quite complex and competitive. But integrating robust digital marketing strategies can help fuel sales performance. Taking this approach will...
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As the business world rapidly evolves, businesses need to find compelling ways to connect with their target audience. One effective strategy is B2B trade show marketing, which allows businesses to...
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Every now and then, we reach a crossroads in the digital marketing world. A new innovation, an update, or a complete overhaul promises to revolutionize our strategies and deliver...
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The Marketing Refresh team attended the 2023 AMA Crystal Awards ceremony on May 18th in Houston and celebrated a victory for our agency. We were recognized as award winners for...
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Businesses constantly compete for the top spot in search engine results, and in this blog, we’ll explore the nitty-gritty of how B2B SEO consulting can help you drive leads like...
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Welcome to our comprehensive guide on B2B marketing consulting. As a business owner, understanding the ins and outs of B2B marketing is crucial for your company’s success. In this guide,...
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In the ever-changing world of B2B marketing, it’s crucial to have a clear understanding of what you want to achieve with your website. With so many possible objectives, it can...
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If you’re running a manufacturing business, you might be wondering if you really need a blog on your website. After all, with so many other priorities on your plate, is...