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The marketing leader says the quarter’s leads were fine and the sales leader agrees. Then they open their reports and discover they are talking about two different groups of people. Marketing is counting conversions that have come in from the website and ads that show meaningful interest in the products
- by Terri Hoffman
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The manufacturing industry might seem worlds apart from the flashy domain of digital marketing. But in today’s technology-driven era, the manufacturing sector can benefit immensely from a well-thought-out digital marketing...
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In the digital age, it’s more important than ever for manufacturers to have a strong online presence. Whether you’re a mid-sized machine shop or a nationally-known company, digital marketing can...
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Many industrial companies can find themselves in a marketing and sales rut, struggling with outdated marketing methods and low revenue growth. It might be time to consider industrial marketing and...
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The business landscape is ever-changing, and if you’re in the B2B sector, keeping up with the latest trends that affect your company can be a challenging task. In addition to...
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Keeping prospects engaged with your business is crucial during extended B2B sales cycles. But how do you re-engage customers who already visited your website but did not convert into a...
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Marketing automation for manufacturing is a critical piece of the puzzle to help generate sales leads for your business. With automation on your side, you’ll find that many nitty-gritty tasks...
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In the rapidly evolving world of digital marketing, businesses are constantly on the hunt for strategies that deliver real, tangible results. Working with a B2B paid search agency can help...
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In today’s digital age, a robust online presence is crucial for B2B companies that need to generate high-quality leads. A key component of any digital marketing program is a B2B...
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Marketing a manufacturing company might seem challenging at first. But with the right manufacturing marketing strategy in place, you can make even the most technical product or service captivating for...