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The marketing leader says the quarter’s leads were fine and the sales leader agrees. Then they open their reports and discover they are talking about two different groups of people. Marketing is counting conversions that have come in from the website and ads that show meaningful interest in the products
- by Terri Hoffman
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In industrial B2B markets, standing out from the competition and driving sales requires more than traditional marketing tactics. It demands a nuanced approach to understanding the complexities of business-to-business interactions...
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For industrial firms looking to grow their market presence, branding is essential. If you’re not sending the right message to your target audience throughout their buying journey, you could miss...
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Digital marketing has dramatically shifted how construction businesses connect with their target audience. A key aspect of this change is the use of Facebook Ads (also known as Meta Ads)....
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In an era where the Internet has become the go-to source for information and resources, a robust online presence is vital for B2B companies. Tapping into the potential of search...
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Social media can be a powerful tool for B2B social media success. It starts with having the right content marketing strategy to advance your target customer through their buying journey....
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We’d like to welcome Jennifer Axsom, our Agency Operations Manager! At Marketing Refresh, we have grown and want to be able to give our team the support they need to...
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The alignment between B2B sales and marketing teams is critical for success in today’s digital age. And, the dynamic nature of the modern buyer’s journey requires essential B2B digital marketing...
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B2B marketing demands a unique approach, especially when crafting email campaigns. Nurture emails are pivotal in guiding potential clients through your sales cycle. When executed proficiently, they can drastically improve...
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In today’s highly competitive industrial and manufacturing sectors, working with a dedicated manufacturing marketing agency is critical for business success. The unique challenges in your industry require a specialized approach...