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The marketing leader says the quarter’s leads were fine and the sales leader agrees. Then they open their reports and discover they are talking about two different groups of people. Marketing is counting conversions that have come in from the website and ads that show meaningful interest in the products
- by Terri Hoffman
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For manufacturing companies eyeing robust revenue growth this year, marketing can play a major role in your success. The key is understanding industrial marketing trends that should impact how you...
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In industrial B2B settings, a manufacturing podcast might seem like an unlikely marketing strategy to promote your brand. Yet, as industry leaders strive to navigate complex issues in the manufacturing...
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2023 was a year filled with its unique blend of challenges and blessings, and Marketing Refresh embraced the chance for growth. Our team has expanded, and now, we find ourselves...
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Your B2B website serves as the virtual front door to your business. It sets the stage for how potential and current customers perceive your brand and learn more about your...
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In today’s competitive B2B business landscape, industrial companies are increasingly turning to digital marketing as a key strategy to drive growth and enhance revenue. If your company is struggling to...
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In the realm of digital marketing for B2B companies, the role of Search Engine Optimization (SEO) cannot be understated. SEO is a powerful tool to help companies achieve their core...
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The traditional methods of marketing in the manufacturing sector – which are heavily reliant on trade shows and direct sales teams – are no longer sufficient on their own. Manufacturing...
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One of the most effective digital marketing tools available for industrial companies is PPC (Pay-Per-Click) advertising, a proven method to turn ad dollars into quality leads. Tapping into B2B PPC...
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Email marketing is critical for construction companies to stay in front of key prospects and regular customers on the path to winning project scope. But, you don’t want to just...