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Most marketing teams have plenty of data. Website analytics tell you who’s visiting. Campaign platforms tell you what’s getting clicks. Your CRM tells you which customers and opportunities are in the pipeline. The problem is that these systems often tell their stories separately. That leaves one important question unanswered: What
- by Terri Hoffman
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In an era where the Internet has become the go-to source for information and resources, a robust online presence is vital for B2B companies. Tapping into the potential of search...
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Social media can be a powerful tool for B2B social media success. It starts with having the right content marketing strategy to advance your target customer through their buying journey....
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We’d like to welcome Jennifer Axsom, our Agency Operations Manager! At Marketing Refresh, we have grown and want to be able to give our team the support they need to...
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The alignment between B2B sales and marketing teams is critical for success in today’s digital age. And, the dynamic nature of the modern buyer’s journey requires essential B2B digital marketing...
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B2B marketing demands a unique approach, especially when crafting email campaigns. Nurture emails are pivotal in guiding potential clients through your sales cycle. When executed proficiently, they can drastically improve...
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In today’s highly competitive industrial and manufacturing sectors, working with a dedicated manufacturing marketing agency is critical for business success. The unique challenges in your industry require a specialized approach...
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Businesses that sell to other businesses constantly need to stay ahead of the curve to drive revenue growth. This is where the power of B2B video production comes into play....
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In today’s competitive business landscape, paid search for B2B companies has emerged as a critical strategy to carve out a niche in your industry. This strategy offers companies a unique...
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The contemporary B2B marketplace is a complex world of interactions, engagements, and relationships. When searching for B2B professional services that can help you better engage your audience, look no further...