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Most local SEO advice assumes proximity is the product. A customer searches for a restaurant, dentist, plumber, or coffee shop nearby, and the business wants to appear in local results, earn the visit, and turn that visibility into foot traffic or a phone call. B2B local SEO works differently. An
- by Terri Hoffman
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The traditional methods of marketing in the manufacturing sector – which are heavily reliant on trade shows and direct sales teams – are no longer sufficient on their own. Manufacturing...
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One of the most effective digital marketing tools available for industrial companies is PPC (Pay-Per-Click) advertising, a proven method to turn ad dollars into quality leads. Tapping into B2B PPC...
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Email marketing is critical for construction companies to stay in front of key prospects and regular customers on the path to winning project scope. But, you don’t want to just...
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In industrial B2B markets, standing out from the competition and driving sales requires more than traditional marketing tactics. It demands a nuanced approach to understanding the complexities of business-to-business interactions...
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For industrial firms looking to grow their market presence, branding is essential. If you’re not sending the right message to your target audience throughout their buying journey, you could miss...
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Digital marketing has dramatically shifted how construction businesses connect with their target audience. A key aspect of this change is the use of Facebook Ads (also known as Meta Ads)....
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In an era where the Internet has become the go-to source for information and resources, a robust online presence is vital for B2B companies. Tapping into the potential of search...
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Social media can be a powerful tool for B2B social media success. It starts with having the right content marketing strategy to advance your target customer through their buying journey....
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We’d like to welcome Jennifer Axsom, our Agency Operations Manager! At Marketing Refresh, we have grown and want to be able to give our team the support they need to...