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A company can run good marketing campaigns for years and still feel like it’s starting over every quarter. The spring campaign performed well, but the team moved on. A new content push started in the summer. Paid media changed direction in the fall. Sales asked for different materials along the
- by Terri Hoffman
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For manufacturing companies eyeing robust revenue growth this year, marketing can play a major role in your success. The key is understanding industrial marketing trends that should impact how you...
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In industrial B2B settings, a manufacturing podcast might seem like an unlikely marketing strategy to promote your brand. Yet, as industry leaders strive to navigate complex issues in the manufacturing...
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2023 was a year filled with its unique blend of challenges and blessings, and Marketing Refresh embraced the chance for growth. Our team has expanded, and now, we find ourselves...
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Your B2B website serves as the virtual front door to your business. It sets the stage for how potential and current customers perceive your brand and learn more about your...
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In today’s competitive B2B business landscape, industrial companies are increasingly turning to digital marketing as a key strategy to drive growth and enhance revenue. If your company is struggling to...
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In the realm of digital marketing for B2B companies, the role of Search Engine Optimization (SEO) cannot be understated. SEO is a powerful tool to help companies achieve their core...
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The traditional methods of marketing in the manufacturing sector – which are heavily reliant on trade shows and direct sales teams – are no longer sufficient on their own. Manufacturing...
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One of the most effective digital marketing tools available for industrial companies is PPC (Pay-Per-Click) advertising, a proven method to turn ad dollars into quality leads. Tapping into B2B PPC...
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Email marketing is critical for construction companies to stay in front of key prospects and regular customers on the path to winning project scope. But, you don’t want to just...