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The marketing leader says the quarter’s leads were fine and the sales leader agrees. Then they open their reports and discover they are talking about two different groups of people. Marketing is counting conversions that have come in from the website and ads that show meaningful interest in the products
- by Terri Hoffman
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In the realm of B2B sales, finding the right customers has always been a formidable challenge. Traditional methods – while having their own merits – often resemble shooting arrows in...
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Embarking on a B2B digital transformation journey can feel like navigating a complex maze for many industrial companies. The challenge is not just adopting new technologies, but integrating them seamlessly...
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In the B2B manufacturing space, the right marketing strategy can be the catalyst for growth. The challenge for many companies is determining how to allocate marketing resources to support business...
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B2B business activity is booming online in your industry. But is your company keeping up to engage, inform, and convert your target buyer? A recent survey found that over 70%...
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We are often asked about the value of blogging in B2B marketing, especially in the manufacturing space. What’s the purpose of creating blogs? Why should we invest in a blog...
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Marketing for the construction industry requires a specialized approach to support revenue growth. In this digital age, traditional marketing tactics must be supported by a B2B digital marketing strategy that...
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Sales are down. Leads are not converting. And the C-Suite is asking questions. If your company is struggling to drive sales for industrial products through your website, it may be...
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Industrial B2B marketing is shifting toward digital marketing to increase the efficiency of sales and marketing. Research even indicates that by 2025, 80% of B2B sales interactions will occur in...
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In today’s digital age, successful manufacturing companies recognize the power of digital marketing to support their segmentation strategies. Is your industrial B2B company keeping up with this trend of using...