B2B Marketing Blog
Featured Blog
Latest Blog
Most marketing reports are full of numbers. Visits. Clicks. Impressions. Follower counts. Open rates. And most leadership teams look at those reports and ask the same question: “But is marketing actually helping us grow?“ The gap between what marketing is measuring and what leadership needs to know is the vanity
- by Terri Hoffman
- Published
All Blogs
- Published
We are often asked about the value of blogging in B2B marketing, especially in the manufacturing space. What’s the purpose of creating blogs? Why should we invest in a blog...
- Published
Marketing for the construction industry requires a specialized approach to support revenue growth. In this digital age, traditional marketing tactics must be supported by a B2B digital marketing strategy that...
- Published
Sales are down. Leads are not converting. And the C-Suite is asking questions. If your company is struggling to drive sales for industrial products through your website, it may be...
- Published
Industrial B2B marketing is shifting toward digital marketing to increase the efficiency of sales and marketing. Research even indicates that by 2025, 80% of B2B sales interactions will occur in...
- Published
In today’s digital age, successful manufacturing companies recognize the power of digital marketing to support their segmentation strategies. Is your industrial B2B company keeping up with this trend of using...
- Published
For manufacturing companies eyeing robust revenue growth this year, marketing can play a major role in your success. The key is understanding industrial marketing trends that should impact how you...
- Published
In industrial B2B settings, a manufacturing podcast might seem like an unlikely marketing strategy to promote your brand. Yet, as industry leaders strive to navigate complex issues in the manufacturing...
- Published
2023 was a year filled with its unique blend of challenges and blessings, and Marketing Refresh embraced the chance for growth. Our team has expanded, and now, we find ourselves...
- Published
Your B2B website serves as the virtual front door to your business. It sets the stage for how potential and current customers perceive your brand and learn more about your...