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A company can run good marketing campaigns for years and still feel like it’s starting over every quarter. The spring campaign performed well, but the team moved on. A new content push started in the summer. Paid media changed direction in the fall. Sales asked for different materials along the
- by Terri Hoffman
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B2B Pay Per Click (PPC) is a powerful tool for industrial companies to utilize in their marketing program. This paid search tool is extremely precise and versatile for helping companies...
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There are many industrial marketing strategies to help B2B companies generate quality leads in the digital age. When supported by a sound strategy and using the ideal tactics, content marketing...
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Manufacturing companies often rely on traditional methods like trade shows, cold calling, and print advertising to create new leads. But, in today’s digital-first world, reaching potential customers through these channels...
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We love this quote from marketing strategist Daniel Murray: “Your only salesperson that works 24/7 is your website. This is why great copy and content matters.” This message captures the...
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In today’s digital era, the manufacturing industry is undergoing a significant transformation, particularly in the realm of marketing. Primarily, traditional B2B manufacturing marketing efforts are no longer sufficient as customers...
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In B2B marketing, display advertising is a valuable digital marketing tool for businesses aiming to expand their reach, enhance brand awareness, and bolster lead generation. But how can companies make...
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The digital marketing landscape is rapidly changing, and B2B sales leaders are at the forefront of this transformation. With Google’s recent crackdown on cold emails, which had been a staple...
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In today’s business-to-business (B2B) marketing landscape, an integrated marketing campaign is essential for reaching and engaging your target market. The true linchpin in elevating these campaigns from good to phenomenally...
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For many B2B companies, the primary obstacle on the path to revenue growth is a lack of awareness about your company, products, or services. We see a common situation where...