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The marketing leader says the quarter’s leads were fine and the sales leader agrees. Then they open their reports and discover they are talking about two different groups of people. Marketing is counting conversions that have come in from the website and ads that show meaningful interest in the products
- by Terri Hoffman
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In the competitive manufacturing world, finding effective, budget-friendly digital marketing solutions can help you gain a competitive edge over the competition. As a sales leader, you aim to make your...
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Digital marketing is a powerful strategy for generating new business opportunities in the business-to-business (B2B) sector. It enables your company to efficiently target and engage potential clients, supporting your company’s...
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In the industrial business world, the clarity of your company’s B2B marketing strategy can make or break the sales pipeline. Paid search, a cornerstone of digital marketing, has become a...
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Today’s manufacturing companies have a choice. They can continue to use the same marketing tactics that generate limited results, or they can embrace digital marketing to increase brand awareness and...
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In the industrial sector, the challenge of standing out to your prospects and customers must be addressed head-on. A B2B branding agency can be a valuable asset for your company...
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Today’s manufacturing companies face a unique set of challenges and opportunities in the digital age. To thrive, we recommend companies embrace digital marketing and utilize manufacturing marketing services that enhance...
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For many industrial B2B sales teams, attracting the right customers can often feel like searching for a needle in a haystack. Instead of sending out cold emails or attending every...
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Understanding which types of social media content to focus on is pivotal for maximizing brand awareness and lead generation for your company. With marketing budgets often scrutinized for the highest...
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Content is everything in modern sales and marketing for manufacturing companies. Having the right pieces of content at your fingertips can help convey critical information, engage your audience, and drive...