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A company can run good marketing campaigns for years and still feel like it’s starting over every quarter. The spring campaign performed well, but the team moved on. A new content push started in the summer. Paid media changed direction in the fall. Sales asked for different materials along the
- by Terri Hoffman
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In the digital age, where every click could lead to a potential sale, understanding how to harness the power of Search Engine Optimization (SEO) is crucial for any business, especially...
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In our experience supporting industrial B2B companies, we have discovered that many companies make it too difficult for prospects and customers to find them. Industrial companies often rely on trade...
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Digital advertising is an effective method for B2B companies to create brand awareness and generate leads. And one of the most important tools you can utilize in your marketing program...
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Storytelling is not just for B2C marketing to consumers. Using storytelling in B2B marketing can be a potent tool for engaging, influencing, and connecting with decision-makers on a profound level....
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Inbound marketing is a proven strategy for industrial companies to attract potential customers and naturally lead them through the sales funnel. It’s highly efficient, targeted, and ready to work on...
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A recent study found that 80% of B2B buyers use mobile phones as part of their daily work efforts and that mobile marketing has impacted purchasing decisions by 60%. So,...
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Is your industrial company having difficulty connecting with prospects? Do they know how to find your company and do business with you? For many B2B companies, refining your messaging strategy...
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The industrial business market in Houston is quickly changing, thanks to newer, tech-savvy decision-makers entering the picture. To better reach these individuals, B2B industrial companies should strongly consider using digital...
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Gone are the days when manufacturing companies could rely solely on trade shows and sales calls to create new business. The digital era demands a more sophisticated approach. Digital marketing...