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Most marketing teams have plenty of data. Website analytics tell you who’s visiting. Campaign platforms tell you what’s getting clicks. Your CRM tells you which customers and opportunities are in the pipeline. The problem is that these systems often tell their stories separately. That leaves one important question unanswered: What
- by Terri Hoffman
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Storytelling is not just for B2C marketing to consumers. Using storytelling in B2B marketing can be a potent tool for engaging, influencing, and connecting with decision-makers on a profound level....
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Inbound marketing is a proven strategy for industrial companies to attract potential customers and naturally lead them through the sales funnel. It’s highly efficient, targeted, and ready to work on...
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A recent study found that 80% of B2B buyers use mobile phones as part of their daily work efforts and that mobile marketing has impacted purchasing decisions by 60%. So,...
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Is your industrial company having difficulty connecting with prospects? Do they know how to find your company and do business with you? For many B2B companies, refining your messaging strategy...
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The industrial business market in Houston is quickly changing, thanks to newer, tech-savvy decision-makers entering the picture. To better reach these individuals, B2B industrial companies should strongly consider using digital...
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Gone are the days when manufacturing companies could rely solely on trade shows and sales calls to create new business. The digital era demands a more sophisticated approach. Digital marketing...
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In today’s digital landscape, standing out as an industrial company requires a smart strategy tailored to your specific market. That’s where our expertise shines. Our team of industrial marketing consultants...
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Imagine having a roadmap that guides you through the complexities of the B2B landscape. Think about having a plan to inform your marketing strategy and generate qualified leads for your...
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In the fast-paced world of industrial B2B marketing, standing out from the crowd is more crucial than ever. Yet, B2B companies often make it unintentionally difficult for target buyers to...