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Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s incomplete. The management of marketing efforts is a rhythm, not a role. It’s the recurring structure of planning, executing, measuring,
- by Terri Hoffman
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Is your manufacturing company getting the most out of your marketing spend? Now, you can visibly see how you’re performing compared to other manufacturers in your industry. As part of...
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Manufacturers aiming to revamp their lead generation strategies in the current digital era should consider a digital marketing transformation. This shift is essential for staying competitive and relevant in the...
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What sets your B2B company apart from the competition when trying to close a deal? Oftentimes, the difference between winning the sale or losing it to a competitor boils down...
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What if you could re-capture the attention of potential clients who have shown interest in your B2B product or service but have not yet made a purchase? How much of...
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In the digital age, the manufacturing industry faces a unique set of challenges and opportunities in marketing. Traditional strategies like gathering leads at trade shows are no longer sufficient. To...
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Today’s industrial B2B companies are embracing digital marketing for many reasons to generate quality leads for their sales teams. For some companies, they need a pinch of marketing creativity to...
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B2B Pay Per Click (PPC) is a powerful tool for industrial companies to utilize in their marketing program. This paid search tool is extremely precise and versatile for helping companies...
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There are many industrial marketing strategies to help B2B companies generate quality leads in the digital age. When supported by a sound strategy and using the ideal tactics, content marketing...
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Manufacturing companies often rely on traditional methods like trade shows, cold calling, and print advertising to create new leads. But, in today’s digital-first world, reaching potential customers through these channels...