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A company can run good marketing campaigns for years and still feel like it’s starting over every quarter. The spring campaign performed well, but the team moved on. A new content push started in the summer. Paid media changed direction in the fall. Sales asked for different materials along the
- by Terri Hoffman
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Standing out from the crowd is crucial for industrial B2B companies. One of the most effective ways to capture and retain attention is through video. Whether showcasing products, creating explainer...
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Manufacturing companies must consider adding to their traditional sales and marketing tactics to thrive in today’s changing business landscape. We recommend that manufacturers embrace a comprehensive marketing strategy that harnesses...
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In today’s fast-paced digital world, reaching your audience with the right message at the right time is crucial. This is especially true for sales leaders in B2B organizations aiming to...
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In today’s digital world, Business to Business (B2B) industrial companies must adapt to stay competitive. Embracing industrial eCommerce solutions could be your ticket to increased sales through your website. Delivering...
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B2B companies that want to grow will constantly come up with new ways to solve their customers’ challenges. Whether you develop a new product, service, or a more efficient way...
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In today’s digital landscape, sales and marketing leaders are constantly looking for strategies that cut through the noise in their market and deliver substantial, measurable results. SEO (Search Engine Optimization)...
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Email marketing can be a powerful digital marketing tool for B2B companies when supported by the right strategy. When used effectively, email marketing can boost your lead generation efforts and...
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We’re thrilled to introduce our newest team member, Jacob Grant, who joins us as our new Project Manager! As Marketing Refresh continues its growth, we’re committed to providing our clients...
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In B2B digital marketing, landing pages are key pieces of digital real estate to support successful lead generation strategies. Like building a house, landing pages require the right framework to...