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Most marketing teams have plenty of data. Website analytics tell you who’s visiting. Campaign platforms tell you what’s getting clicks. Your CRM tells you which customers and opportunities are in the pipeline. The problem is that these systems often tell their stories separately. That leaves one important question unanswered: What
- by Terri Hoffman
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In today’s digital world, Business to Business (B2B) industrial companies must adapt to stay competitive. Embracing industrial eCommerce solutions could be your ticket to increased sales through your website. Delivering...
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B2B companies that want to grow will constantly come up with new ways to solve their customers’ challenges. Whether you develop a new product, service, or a more efficient way...
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In today’s digital landscape, sales and marketing leaders are constantly looking for strategies that cut through the noise in their market and deliver substantial, measurable results. SEO (Search Engine Optimization)...
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Email marketing can be a powerful digital marketing tool for B2B companies when supported by the right strategy. When used effectively, email marketing can boost your lead generation efforts and...
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We’re thrilled to introduce our newest team member, Jacob Grant, who joins us as our new Project Manager! As Marketing Refresh continues its growth, we’re committed to providing our clients...
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In B2B digital marketing, landing pages are key pieces of digital real estate to support successful lead generation strategies. Like building a house, landing pages require the right framework to...
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In the competitive manufacturing world, finding effective, budget-friendly digital marketing solutions can help you gain a competitive edge over the competition. As a sales leader, you aim to make your...
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Digital marketing is a powerful strategy for generating new business opportunities in the business-to-business (B2B) sector. It enables your company to efficiently target and engage potential clients, supporting your company’s...
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In the industrial business world, the clarity of your company’s B2B marketing strategy can make or break the sales pipeline. Paid search, a cornerstone of digital marketing, has become a...