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A company can run good marketing campaigns for years and still feel like it’s starting over every quarter. The spring campaign performed well, but the team moved on. A new content push started in the summer. Paid media changed direction in the fall. Sales asked for different materials along the
- by Terri Hoffman
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In recent years, podcasts have become a valuable marketing channel for B2B companies. Just take a look at this stat: 31% of B2B marketers are using podcasting as part of...
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In today’s digital age, the success of B2B manufacturing companies hinges on their online presence. You simply can’t rely on grabbing business cards at trade shows to generate new leads...
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You want to reach prospects and customers through digital marketing, but where is the best place to find your target audience? With so many potential options, your B2B company needs...
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For industrial companies, the sales cycles are long and the stakes are high to grow your business. Having the right B2B digital marketing team on your side can make a...
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In the industrial sector – where machinery is complex and the competition fierce – standing out requires more than a basic digital marketing approach. At Marketing Refresh, we elevate your...
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Imagine transforming every dollar of your digital marketing ad spend into a steady stream of high-quality leads. Sounds like a sales leader’s dream, right? With the right strategy behind Google...
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In the traditional B2B sales landscape, relationships and direct interactions have been the pillars of successful strategies. You attend a trade show, shake some hands, grab a few business cards,...
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We regularly hear from B2B companies that they don’t stand out in their market. If you’re tired of getting lost in a sea of competitors and want to make a...
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Finding the best B2B SEO agency for your company isn’t just about getting to the top of search results. You want to find a partner who will help you stay...