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Most marketing reports are full of numbers. Visits. Clicks. Impressions. Follower counts. Open rates. And most leadership teams look at those reports and ask the same question: “But is marketing actually helping us grow?“ The gap between what marketing is measuring and what leadership needs to know is the vanity
- by Terri Hoffman
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B2B companies that want to grow will constantly come up with new ways to solve their customers’ challenges. Whether you develop a new product, service, or a more efficient way...
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In today’s digital landscape, sales and marketing leaders are constantly looking for strategies that cut through the noise in their market and deliver substantial, measurable results. SEO (Search Engine Optimization)...
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Email marketing can be a powerful digital marketing tool for B2B companies when supported by the right strategy. When used effectively, email marketing can boost your lead generation efforts and...
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We’re thrilled to introduce our newest team member, Jacob Grant, who joins us as our new Project Manager! As Marketing Refresh continues its growth, we’re committed to providing our clients...
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In B2B digital marketing, landing pages are key pieces of digital real estate to support successful lead generation strategies. Like building a house, landing pages require the right framework to...
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In the competitive manufacturing world, finding effective, budget-friendly digital marketing solutions can help you gain a competitive edge over the competition. As a sales leader, you aim to make your...
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Digital marketing is a powerful strategy for generating new business opportunities in the business-to-business (B2B) sector. It enables your company to efficiently target and engage potential clients, supporting your company’s...
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In the industrial business world, the clarity of your company’s B2B marketing strategy can make or break the sales pipeline. Paid search, a cornerstone of digital marketing, has become a...
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Today’s manufacturing companies have a choice. They can continue to use the same marketing tactics that generate limited results, or they can embrace digital marketing to increase brand awareness and...