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Most marketing teams have plenty of data. Website analytics tell you who’s visiting. Campaign platforms tell you what’s getting clicks. Your CRM tells you which customers and opportunities are in the pipeline. The problem is that these systems often tell their stories separately. That leaves one important question unanswered: What
- by Terri Hoffman
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In an industry that typically relies on traditional marketing methods, the manufacturing industry is starting to embrace a necessary shift toward digital marketing. Is your company leaning into the movement...
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There are many ways to spend a digital marketing budget to support your business goals. Your team may be considering various marketing channels for B2B marketing and wondering which ones...
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Tiffany McArthur, VP of Account Strategy at Marketing Refresh, recently attended the INBOUND 2024 Conference in Boston. INBOUND is the annual HubSpot conference where business, marketing, and sales leaders connect,...
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When our digital marketing agency develops a buyer’s journey for our B2B clients, one of the most important aspects is capturing the pain points that a typical buyer experiences. These...
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B2B companies must stand out to continue growing their business. But, you don’t want to waste marketing dollars on campaigns that don’t fit your brand. You need to tap into...
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The secret to thriving in today’s competitive B2B sales environment is going beyond traditional sales strategies, such as finding prospects at trade shows. Industrial marketing companies can be powerful allies...
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Building a strong brand is essential for establishing trust and recognition in B2B markets. And if you lack clarity around your brand, you could be confusing your target audience. You...
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Manufacturing companies have an uncanny ability to take raw materials and create a new product. Being able to turn basically nothing into something that other companies deem worthy of purchasing...
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What’s one of the best ways for an industrial company to stand out from the competition? You can distinguish your brand in a visually appealing way through B2B graphic design....