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A company can run good marketing campaigns for years and still feel like it’s starting over every quarter. The spring campaign performed well, but the team moved on. A new content push started in the summer. Paid media changed direction in the fall. Sales asked for different materials along the
- by Terri Hoffman
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Are you aware of how top B2B manufacturing companies are adapting to today’s fast-changing digital landscape? They are embracing online advertising to boost their visibility and attract new clients, a...
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Leaders in B2B companies know how effective branding can support business goals. However, many companies don’t prioritize their brand in a sea of other business decisions to make. Today, we...
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To thrive in the digital age, B2B companies must go beyond traditional marketing and fully integrate digital marketing strategies into their sales program. This effort isn’t just about increasing visibility;...
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In an industry that typically relies on traditional marketing methods, the manufacturing industry is starting to embrace a necessary shift toward digital marketing. Is your company leaning into the movement...
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There are many ways to spend a digital marketing budget to support your business goals. Your team may be considering various marketing channels for B2B marketing and wondering which ones...
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Tiffany McArthur, VP of Account Strategy at Marketing Refresh, recently attended the INBOUND 2024 Conference in Boston. INBOUND is the annual HubSpot conference where business, marketing, and sales leaders connect,...
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When our digital marketing agency develops a buyer’s journey for our B2B clients, one of the most important aspects is capturing the pain points that a typical buyer experiences. These...
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B2B companies must stand out to continue growing their business. But, you don’t want to waste marketing dollars on campaigns that don’t fit your brand. You need to tap into...
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The secret to thriving in today’s competitive B2B sales environment is going beyond traditional sales strategies, such as finding prospects at trade shows. Industrial marketing companies can be powerful allies...