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The marketing leader says the quarter’s leads were fine and the sales leader agrees. Then they open their reports and discover they are talking about two different groups of people. Marketing is counting conversions that have come in from the website and ads that show meaningful interest in the products
- by Terri Hoffman
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One of the biggest reasons the B2B sales process can drag on for weeks or months is the number of decision-makers involved. Surveys estimate anywhere between 6 and 10 decision-makers...
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Effectively reaching your B2B audience can be a complex challenge in today’s digital landscape. Should we still attend trade shows? Should we use traditional advertising? Should we go all in...
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Many B2B companies struggle to grow sales because they don’t know their audience at an intimate level. Or, they haven’t taken the time to map out the specific aspects of...
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Having a modern website is crucial for any business – in any industry. For industrial B2B companies, having a mobile-friendly website is becoming increasingly important to reach your sales goals....
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Stop us if you’ve been here before. Your company paid big bucks to grab a trade show booth, you sent sales reps to the conference, passed out a few flyers,...
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The manufacturing business is changing faster than most companies realize. And it’s not just processes and technology, but people. Sticking to traditional marketing methods to connect with a newer B2B...
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Okay, here’s the situation. You have a list of B2B sales prospects to reach out to. You need to help them advance in the buying journey to purchase your company’s...
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Search Engine Optimization (SEO) is constantly shifting. For your company to take advantage of SEO to support business growth, we recommend working with a team that uses data to stay...
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You know that feeling of standing in front of a trade show booth handing out brochures to everyone who passes by, hoping someone – anyone – will take an interest...