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Most marketing reports are full of numbers. Visits. Clicks. Impressions. Follower counts. Open rates. And most leadership teams look at those reports and ask the same question: “But is marketing actually helping us grow?“ The gap between what marketing is measuring and what leadership needs to know is the vanity
- by Terri Hoffman
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Competition for customers in the digital space can be fierce. That’s why having a solid B2B Google Ads strategy can help generate quality leads to feed to your sales team....
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In today’s digital age, every click and interaction can potentially transform a business relationship. Learning about inbound marketing can help your B2B company unlock a steady stream of high-quality leads...
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As the digital landscape continues to change the industrial sales landscape, manufacturers are presented with new opportunities and challenges. The shift from traditional sales channels opens the door for innovative...
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Sales leaders in B2B companies know how challenging it is to generate high-quality leads while adhering to tight budgets. That’s why many companies are looking for paid search strategies and...
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As the industrial landscape shifts faster than ever before, B2B manufacturers are discovering that sticking to old marketing tactics won’t cut it anymore. It’s time to rethink strategies and embrace...
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In recent years, podcasts have become a valuable marketing channel for B2B companies. Just take a look at this stat: 31% of B2B marketers are using podcasting as part of...
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In today’s digital age, the success of B2B manufacturing companies hinges on their online presence. You simply can’t rely on grabbing business cards at trade shows to generate new leads...
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You want to reach prospects and customers through digital marketing, but where is the best place to find your target audience? With so many potential options, your B2B company needs...
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For industrial companies, the sales cycles are long and the stakes are high to grow your business. Having the right B2B digital marketing team on your side can make a...