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The marketing leader says the quarter’s leads were fine and the sales leader agrees. Then they open their reports and discover they are talking about two different groups of people. Marketing is counting conversions that have come in from the website and ads that show meaningful interest in the products
- by Terri Hoffman
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Are you aware of how top B2B manufacturing companies are adapting to today’s fast-changing digital landscape? They are embracing online advertising to boost their visibility and attract new clients, a...
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Leaders in B2B companies know how effective branding can support business goals. However, many companies don’t prioritize their brand in a sea of other business decisions to make. Today, we...
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To thrive in the digital age, B2B companies must go beyond traditional marketing and fully integrate digital marketing strategies into their sales program. This effort isn’t just about increasing visibility;...
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In an industry that typically relies on traditional marketing methods, the manufacturing industry is starting to embrace a necessary shift toward digital marketing. Is your company leaning into the movement...
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There are many ways to spend a digital marketing budget to support your business goals. Your team may be considering various marketing channels for B2B marketing and wondering which ones...
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Tiffany McArthur, VP of Account Strategy at Marketing Refresh, recently attended the INBOUND 2024 Conference in Boston. INBOUND is the annual HubSpot conference where business, marketing, and sales leaders connect,...
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When our digital marketing agency develops a buyer’s journey for our B2B clients, one of the most important aspects is capturing the pain points that a typical buyer experiences. These...
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B2B companies must stand out to continue growing their business. But, you don’t want to waste marketing dollars on campaigns that don’t fit your brand. You need to tap into...
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The secret to thriving in today’s competitive B2B sales environment is going beyond traditional sales strategies, such as finding prospects at trade shows. Industrial marketing companies can be powerful allies...