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Most marketing reports are full of numbers. Visits. Clicks. Impressions. Follower counts. Open rates. And most leadership teams look at those reports and ask the same question: “But is marketing actually helping us grow?“ The gap between what marketing is measuring and what leadership needs to know is the vanity
- by Terri Hoffman
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In the industrial sector – where machinery is complex and the competition fierce – standing out requires more than a basic digital marketing approach. At Marketing Refresh, we elevate your...
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Imagine transforming every dollar of your digital marketing ad spend into a steady stream of high-quality leads. Sounds like a sales leader’s dream, right? With the right strategy behind Google...
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In the traditional B2B sales landscape, relationships and direct interactions have been the pillars of successful strategies. You attend a trade show, shake some hands, grab a few business cards,...
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We regularly hear from B2B companies that they don’t stand out in their market. If you’re tired of getting lost in a sea of competitors and want to make a...
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Finding the best B2B SEO agency for your company isn’t just about getting to the top of search results. You want to find a partner who will help you stay...
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Standing out from the crowd is crucial for industrial B2B companies. One of the most effective ways to capture and retain attention is through video. Whether showcasing products, creating explainer...
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Manufacturing companies must consider adding to their traditional sales and marketing tactics to thrive in today’s changing business landscape. We recommend that manufacturers embrace a comprehensive marketing strategy that harnesses...
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In today’s fast-paced digital world, reaching your audience with the right message at the right time is crucial. This is especially true for sales leaders in B2B organizations aiming to...
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In today’s digital world, Business to Business (B2B) industrial companies must adapt to stay competitive. Embracing industrial eCommerce solutions could be your ticket to increased sales through your website. Delivering...