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In our experience supporting industrial B2B companies, we have discovered that many companies make it too difficult for prospects and customers to find them. Industrial companies often rely on trade shows, conferences, events, physical advertising, and traditional sales tactics to connect with potential customers. These efforts are not bad ideas.
- by Tiffany McArthur
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Digital marketing has dramatically shifted how construction businesses connect with their target audience. A key aspect of this change is the use of Facebook Ads (also known as Meta Ads)....
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In an era where the Internet has become the go-to source for information and resources, a robust online presence is vital for B2B companies. Tapping into the potential of search...
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Social media can be a powerful tool for B2B social media success. It starts with having the right content marketing strategy to advance your target customer through their buying journey....
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We’d like to welcome Jennifer Axsom, our Agency Operations Manager! At Marketing Refresh, we have grown and want to be able to give our team the support they need to...
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The alignment between B2B sales and marketing teams is critical for success in today’s digital age. And, the dynamic nature of the modern buyer’s journey requires essential B2B digital marketing...
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B2B marketing demands a unique approach, especially when crafting email campaigns. Nurture emails are pivotal in guiding potential clients through your sales cycle. When executed proficiently, they can drastically improve...
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In today’s highly competitive industrial and manufacturing sectors, working with a dedicated manufacturing marketing agency is critical for business success. The unique challenges in your industry require a specialized approach...
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Businesses that sell to other businesses constantly need to stay ahead of the curve to drive revenue growth. This is where the power of B2B video production comes into play....
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In today’s competitive business landscape, paid search for B2B companies has emerged as a critical strategy to carve out a niche in your industry. This strategy offers companies a unique...
