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Most marketing teams have plenty of data. Website analytics tell you who’s visiting. Campaign platforms tell you what’s getting clicks. Your CRM tells you which customers and opportunities are in the pipeline. The problem is that these systems often tell their stories separately. That leaves one important question unanswered: What
- by Terri Hoffman
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B2B sales leaders often hit roadblocks trying to connect with today’s customers. Why is it so difficult these days? Because modern B2B buying behaviors have shifted drastically. Buyers are more...
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Content is everywhere in B2B industries. In the era of AI – where content can be produced in a fraction of the time – there’s even a term that’s emerged:...
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In today’s digital age, the manufacturing industry can no longer rely solely on traditional sales and marketing methods like trade shows and cold calls to generate new leads. Instead, forward-thinking...
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For B2B companies investing in online advertising, you know how important it is to be visible when your potential customers search for your services. One key aspect in highly competitive...
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How well do you truly know your prospects and customers? Taking a deep dive into your B2B target market can be your secret weapon to generate high-quality leads and grow...
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Growing sales is what every B2B sales leader is striving for. And, if your company’s website uses Ecommerce to reach prospects and customers, you’re on the right track. So, how...
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One of the biggest reasons the B2B sales process can drag on for weeks or months is the number of decision-makers involved. Surveys estimate anywhere between 6 and 10 decision-makers...
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Effectively reaching your B2B audience can be a complex challenge in today’s digital landscape. Should we still attend trade shows? Should we use traditional advertising? Should we go all in...
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Many B2B companies struggle to grow sales because they don’t know their audience at an intimate level. Or, they haven’t taken the time to map out the specific aspects of...