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Storytelling is not just for B2C marketing to consumers. Using storytelling in B2B marketing can be a potent tool for engaging, influencing, and connecting with decision-makers on a profound level. After all, people still make decisions in industrial B2B sales. Your company can craft compelling stories that do more than
- by Tiffany McArthur
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In today’s competitive B2B business landscape, industrial companies are increasingly turning to digital marketing as a key strategy to drive growth and enhance revenue. If your company is struggling to...
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In the realm of digital marketing for B2B companies, the role of Search Engine Optimization (SEO) cannot be understated. SEO is a powerful tool to help companies achieve their core...
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The traditional methods of marketing in the manufacturing sector – which are heavily reliant on trade shows and direct sales teams – are no longer sufficient on their own. Manufacturing...
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One of the most effective digital marketing tools available for industrial companies is PPC (Pay-Per-Click) advertising, a proven method to turn ad dollars into quality leads. Tapping into B2B PPC...
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Email marketing is critical for construction companies to stay in front of key prospects and regular customers on the path to winning project scope. But, you don’t want to just...
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In industrial B2B markets, standing out from the competition and driving sales requires more than traditional marketing tactics. It demands a nuanced approach to understanding the complexities of business-to-business interactions...
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For industrial firms looking to grow their market presence, branding is essential. If you’re not sending the right message to your target audience throughout their buying journey, you could miss...
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Digital marketing has dramatically shifted how construction businesses connect with their target audience. A key aspect of this change is the use of Facebook Ads (also known as Meta Ads)....
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In an era where the Internet has become the go-to source for information and resources, a robust online presence is vital for B2B companies. Tapping into the potential of search...
