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The marketing leader says the quarter’s leads were fine and the sales leader agrees. Then they open their reports and discover they are talking about two different groups of people. Marketing is counting conversions that have come in from the website and ads that show meaningful interest in the products
- by Terri Hoffman
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We hear it from B2B companies all the time. Why should we invest in paid media advertising? Can you realize an actual return on your investment in online advertising? The...
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For B2B sales leaders, generating high-quality, fresh leads requires more than standalone efforts. Sales can’t operate on an island waiting for leads to appear. The key to driving results is...
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The manufacturing industry has traditionally relied on face-to-face interactions, trade shows, and cold calls to drive sales. However, in today’s digital age, manufacturing companies must adapt their strategies to engage...
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B2B companies in niche markets often struggle to stand out because they lack clear differentiators. Perhaps there’s only a few companies in your market that do what you do, which...
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In today’s competitive digital landscape, B2B companies need a smart strategy for local SEO (Search Engine Optimization) to connect with nearby customers and remain relevant in your market. Taking a...
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The manufacturing industry is undergoing a transformation, especially in the realm of sales and marketing. With traditional tactics like trade shows and cold calls losing their effectiveness, manufacturing companies need...
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The start of a new year is always exciting for the Marketing Refresh team. This season is full of opportunities to reflect, reset, and refocus on what truly matters in...
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The industrial sector knows how to innovate when it comes to manufacturing processes and technologies. But with marketing, many industrial companies have yet to tap into the power of industrial...
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The signage industry plays a critical role in helping businesses capture attention and communicate effectively. However, as marketing strategies shift in the digital age, sign companies must explore modern techniques...