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The marketing leader says the quarter’s leads were fine and the sales leader agrees. Then they open their reports and discover they are talking about two different groups of people. Marketing is counting conversions that have come in from the website and ads that show meaningful interest in the products
- by Terri Hoffman
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B2B Pay Per Click (PPC) is a powerful tool for industrial companies to utilize in their marketing program. This paid search tool is extremely precise and versatile for helping companies...
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There are many industrial marketing strategies to help B2B companies generate quality leads in the digital age. When supported by a sound strategy and using the ideal tactics, content marketing...
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Manufacturing companies often rely on traditional methods like trade shows, cold calling, and print advertising to create new leads. But, in today’s digital-first world, reaching potential customers through these channels...
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We love this quote from marketing strategist Daniel Murray: “Your only salesperson that works 24/7 is your website. This is why great copy and content matters.” This message captures the...
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In today’s digital era, the manufacturing industry is undergoing a significant transformation, particularly in the realm of marketing. Primarily, traditional B2B manufacturing marketing efforts are no longer sufficient as customers...
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In B2B marketing, display advertising is a valuable digital marketing tool for businesses aiming to expand their reach, enhance brand awareness, and bolster lead generation. But how can companies make...
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The digital marketing landscape is rapidly changing, and B2B sales leaders are at the forefront of this transformation. With Google’s recent crackdown on cold emails, which had been a staple...
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In today’s business-to-business (B2B) marketing landscape, an integrated marketing campaign is essential for reaching and engaging your target market. The true linchpin in elevating these campaigns from good to phenomenally...
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For many B2B companies, the primary obstacle on the path to revenue growth is a lack of awareness about your company, products, or services. We see a common situation where...