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Most marketing teams have plenty of data. Website analytics tell you who’s visiting. Campaign platforms tell you what’s getting clicks. Your CRM tells you which customers and opportunities are in the pipeline. The problem is that these systems often tell their stories separately. That leaves one important question unanswered: What
- by Terri Hoffman
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B2B business activity is booming online in your industry. But is your company keeping up to engage, inform, and convert your target buyer? A recent survey found that over 70%...
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We are often asked about the value of blogging in B2B marketing, especially in the manufacturing space. What’s the purpose of creating blogs? Why should we invest in a blog...
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Marketing for the construction industry requires a specialized approach to support revenue growth. In this digital age, traditional marketing tactics must be supported by a B2B digital marketing strategy that...
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Sales are down. Leads are not converting. And the C-Suite is asking questions. If your company is struggling to drive sales for industrial products through your website, it may be...
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Industrial B2B marketing is shifting toward digital marketing to increase the efficiency of sales and marketing. Research even indicates that by 2025, 80% of B2B sales interactions will occur in...
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In today’s digital age, successful manufacturing companies recognize the power of digital marketing to support their segmentation strategies. Is your industrial B2B company keeping up with this trend of using...
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For manufacturing companies eyeing robust revenue growth this year, marketing can play a major role in your success. The key is understanding industrial marketing trends that should impact how you...
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In industrial B2B settings, a manufacturing podcast might seem like an unlikely marketing strategy to promote your brand. Yet, as industry leaders strive to navigate complex issues in the manufacturing...
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2023 was a year filled with its unique blend of challenges and blessings, and Marketing Refresh embraced the chance for growth. Our team has expanded, and now, we find ourselves...