The Industrial Marketing Trends to Focus on This Year

  • SEM
The Industrial Marketing Trends To Focus On This Year 1

For manufacturing companies eyeing robust revenue growth this year, marketing can play a major role in your success. The key is understanding industrial marketing trends that should impact how you promote your business.

How you go about marketing your products and services can significantly influence market presence, brand perception, and bottom line. It’s time to shift the thought process from relying on traditional marketing methods to more Internet-driven strategies to reach customers.

Digital marketing is where industrial marketing is headed. Embracing this change means reaching your potential customers more efficiently and understanding them better.

Tapping into the latest trends around digital marketing is the core of driving sustainable growth and staying competitive in manufacturing markets. Let’s explore how these trends can transform your approach to marketing and fuel your pursuit of revenue-generating sales opportunities.

Why the Focus on Digital Marketing in Manufacturing?

Today’s industrial market is more about creating value-based relationships than transactional exchanges. Digital marketing enables manufacturing companies to connect with their audience more personally and efficiently to help advance prospects toward a purchasing decision. 

Companies that leverage digital marketing to enhance customer relationships and enhance their B2B marketing strategies stand to benefit the most. Here’s why digital marketing matters for your business.

Embracing Digital Marketing: A New Era for Manufacturers

Digital marketing has taken the front seat in the industrial sector. Manufacturing companies are now realizing the importance of establishing a strong online presence.

This year, the latest digital marketing technology will make it easier for manufacturers to use SEO, PPC, and other tools to reach potential customers. Remember, it’s not just about having a website; it’s about creating a digital footprint that spans various online platforms to reach customers wherever they are.

Content Marketing: Telling Your Manufacturing Story

Content marketing has become a powerhouse in the industrial marketing world. Content is a powerful tool to create and share information that resonates with your target audience.

This year, manufacturers have more tools at their disposal to develop content strategies that not only inform but also engage decision-makers. Think about blogs, whitepapers, and case studies that highlight your expertise and the unique benefits of your products or services.

Decision Makers: Understanding the B2B Buyer

Understanding the needs and behaviors of decision-makers is more important than ever in the manufacturing industry.

This year, the trend is ensuring that marketing efforts are tailored to the specific challenges and pain points of your buyers. The more personalized your content, the better.

The goal is to create marketing strategies and content that speaks directly to your customer’s needs while positioning your manufacturing company as a solution provider.

Video Content: Engaging Potential Customers Visually

Video content is changing the way manufacturing companies communicate with their audience. This year, we expect to see growth in video as part of manufacturing marketing efforts.

A recent study found that more than 70% of B2B marketers used video in their strategies and generated a positive ROI from their efforts. This is an emerging trend that manufacturing companies should consider leading into.

From product demos to factory tours, videos offer a dynamic way to showcase your manufacturing capabilities and engage potential customers. Giving your audience a glimpse inside your factory or shop can do wonders for establishing credibility in your market.

Social Media Platforms: Connecting with Your Audience

Manufacturing businesses are no longer shying away from social media platforms. This year, manufacturers should invest in social channels like LinkedIn, YouTube, and Instagram to connect with their audience.

Social media allows you to build brand awareness, showcase products, and connect with your audience on a personal basis. Even sharing the latest photo of your team working together in the shop can be beneficial to capture the positive culture of your company.

– Take a look at our content ideas for B2B social media success.

Building Customer Relationships: Beyond the Transaction

In industrial marketing, the focus is shifting towards building long-term customer relationships. You don’t want to just close a sale; you can nurture these relationships through ongoing engagement and support.

This year, B2B marketing is embracing what B2B buyers really care about by emphasizing customer service, following up with clients, and providing continuous value. The more content you create, the more information you can share with your audience in a timely manner.

Helping You Stay Ahead of Industrial Marketing Trends

To remain competitive, it’s crucial for manufacturing companies to stay in tune with the latest industrial marketing trends. This effort should include paying attention to everything from new technologies to changes in consumer behavior.

Being adaptable and forward-thinking in your marketing approach is key. This is where Marketing Refresh can serve as your ally. Our digital marketing agency for manufacturing companies can help guide you through these trends – and tailor them to fit your business.

We recognize the uniqueness of each industrial company, and we can help your brand stand out in the crowded landscape. We take a strategic approach to using the latest trends in your marketing program.

Every marketing decision is designed to fit your business and support your revenue goals. We’re focused on delivering tangible outcomes – where every marketing dollar spent is an investment in measurable growth.

Let us help you turn these trends into new leads for your sales team. Talk to us today about how to craft a modern marketing plan for your manufacturing business. We can help you use digital marketing to reach new heights of revenue growth.


1. How is digital marketing impacting manufacturing companies?

Digital marketing is changing how manufacturing companies connect with their audience. Online marketing supports targeted marketing campaigns, creates greater visibility, and ensures efficient customer engagement.

2. Why is content marketing important for manufacturers?

Content marketing helps manufacturers establish authority and expertise in their field. Your content strategy helps communicate the value of products and services to decision-makers in the industry.

3. What role does video content play in industrial marketing?

Video content provides a dynamic and engaging way to showcase products and manufacturing processes. This valuable content can help simplify complex concepts and make the brand more relatable to potential customers.

4. Can social media be effective for B2B marketing in manufacturing?

Yes, social media platforms can be highly effective for B2B marketing. They provide a platform for manufacturers to build brand awareness, showcase their products, and engage with their audience.

5. How important are customer relationships in industrial marketing?

Customer relationships are vital in industrial marketing. Building long-term relationships leads to repeat business and referrals, which are crucial for sustained success in the manufacturing sector.

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