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A company can run good marketing campaigns for years and still feel like it’s starting over every quarter. The spring campaign performed well, but the team moved on. A new content push started in the summer. Paid media changed direction in the fall. Sales asked for different materials along the
- by Terri Hoffman
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Welcome to our comprehensive guide on B2B marketing consulting. As a business owner, understanding the ins and outs of B2B marketing is crucial for your company’s success. In this guide,...
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In the ever-changing world of B2B marketing, it’s crucial to have a clear understanding of what you want to achieve with your website. With so many possible objectives, it can...
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If you’re running a manufacturing business, you might be wondering if you really need a blog on your website. After all, with so many other priorities on your plate, is...
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In today’s fast-paced world, it’s essential to know where to get industrial sales leads that turn into customers. In this blog post, we’ll explore the most effective strategies and channels...
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We cannot wait for the 2023 AMA Crystal Awards, which celebrates the very best in marketing from around Houston over the past year. Marketing Refresh was a finalist in...
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In today’s fast-paced digital world, manufacturing companies must stay ahead of the curve to remain competitive. Hubspot, a leading inbound marketing, sales, and customer service platform, can help manufacturing companies...
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Content marketing has become a game changer across industries, and construction is no exception. When it comes to sales, limiting your revenue growth to the traditional methods of cold calling...
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In today’s competitive market, content marketing has become a vital aspect of any business, including industrial companies. In this article, we’ll explore the importance of content marketing for industrial companies,...
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Creating a successful B2B marketing strategy is essential for any business-to-business organization looking to grow and thrive in today’s competitive market. In this article, we’ll walk you through developing a...