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Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s incomplete. The management of marketing efforts is a rhythm, not a role. It’s the recurring structure of planning, executing, measuring,
- by Terri Hoffman
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Traditional marketing efforts don’t carry the same weight as they have in the past. While it may seem practical to meet with potential clients face-to-face, it isn’t the most time-effective...
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The Marketing Refresh team keeps on growing! New to the marketing world, Laura is ready to hit the ground running and learn all things marketing from your favorite group of...
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If you’ve got a local business in Houston, maybe even one with several locations across the city, you may be wondering a few things. How do I get more customers...
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Ah, summertime. During the hottest months of the year, many businesses lose momentum. Employees go on vacation, managers start thinking about fall staffing needs, and the sales cycle oftent slows...
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If you’re looking for an effective marketing tactic, PPC ads should be at the top of your arsenal. These ads are proven to increase web traffic and generate leads almost...
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When promoting your products or services, you may have ventured into using Google Ads. However, are you wondering why you aren’t receiving the results you’d like? You’d think you’d get...
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These days, you can’t surf a social media site or do a quick Google search without running into some sort of ad campaign offering products or services. You may be...
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What do Google, Bing, and Yahoo have in common? They’re search engines that are used over 5.6 billion times a day, and they have the capability to raise your website...
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A marketing consultant in Houston can benefit you and your business’s long-term success. However, you may be thinking that they may cost too much or you and your in-house marketing...