AMA Crystal Awards Recap: Taking Home Our First Crystal Ball

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Ama Crystal Awards Recap: Taking Home Our First Crystal Ball 1

The Marketing Refresh team attended the 2023 AMA Crystal Awards ceremony on May 18th in Houston and celebrated a victory for our agency. We were recognized as award winners for the category of “Paid Search Campaign: Medium ($1,000 – $10,000).”

It was an honor to receive this recognition from AMA Houston in front of a room full of our peers and colleagues, especially because there were so many great submissions from the hard-working marketers in our city.

We look forward to more opportunities in future years to hold up the crystal ball once again. For now, we would like to talk more about this year’s award.

What Separated Marketing Refresh for Our Paid Search Victory

Marketing Refresh won the Paid Search Campaign: Medium category this year because of our work for a long-standing client Texas Outhouse, who needed to create awareness for their division, Luxury Event Trailers (LET).

To help create new business for their luxury restroom trailers, we launched Google Search and display ads to generate leads for the sales team and raise awareness.

The result of the Paid Search program was helping to generate new rental opportunities for weddings, corporate events, and other special events throughout the Greater Houston area.

We are incredibly proud of how our team maximized our client’s ad budget to achieve their goals and create new business opportunities that increased revenue. Take a look at the tangible results:

  • 88.42% YOY increase in leads
  • 13.6% YOY decrease in cost per lead

We were nominated for additional AMA Crystal Awards this year. We are proud of our team’s efforts creating tangible results for our clients in these additional awards categories.

  • Paid Search Campaign: Large (over $10,000): 127% YOY growth in leads for National Signs, a leading sign manufacturer in Houston.
  • SEO: 241% increase in organic website users and 186% YOY growth in keyword rankings for Blair Parker (now Parker & Aguilar), a family law firm in South Texas.
  • Blog: 91.18% of website traffic landed on blog content in 2022 for Parker & Aguilar after implementing a robust blog strategy.
  • Website: Most Improved: 803% YOY increase in website pageviews for Finlyte, a business solutions provider based in Texas.

Enjoying a Special Night at the 2023 AMA Crystal Awards Event

What made the AMA Crystal Awards even better was being able to get together in person as a team to celebrate! As the official Drink Sponsor of this year’s Crystal Awards, we had a premium table near the stage to enjoy the evening together.

Many of us enjoyed our custom drink, The Refresher, which was created just for the Crystal Awards. We also broke bread together, met some new team members, and shared stories about how we have supported our clients over the past year.

Our table captured the diverse skillset, experiences, and capabilities that we bring to every project for each of our clients.

Whether businesses need support with paid search campaigns, SEO strategy, content management, website programming, account management, or other areas of digital marketing, we have the expertise to deliver award-winning results for our clients.

Ready to generate new leads to support your sales team? Would you like to realize a positive return on your marketing investment? Turn to Marketing Refresh for digital marketing support. Our team delivers the goods in Houston!

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