Every now and then, we reach a crossroads in the digital marketing world. A new innovation, an update, or a complete overhaul promises to revolutionize our strategies and deliver unprecedented insights that help fuel growth. The GA4 migration is just that.
The shift from Universal Analytics (UA) to Google Analytics 4 (GA4) is one such transformation that businesses need to be aware of. The main reason why you need to be aware of this shift is that the current version, Universal Analytics, will stop collecting data on July 1, 2023. Essentially, your existing Universal Analytics account will stop functioning.
As a business owner or manager, you might be wondering, “Why should I care about GA4? Is this just another overhyped buzzword I’ve heard about this year?” These are valid questions worthy of thorough exploration. Let’s dive into why you need to be prepared for a GA4 migration as part of your digital marketing strategy.
Google Analytics 4: The Future Beckons
GA4 is not merely a facelift to UA; it’s a completely new vision of analytics designed from the ground up. It’s like comparing a new Tesla to a standard gasoline vehicle. Both are cars, but the former is built with future-proofing in mind, leveraging cutting-edge technologies.
So, what is GA4 exactly? GA4 is the latest iteration of Google’s Analytics platform, designed with an emphasis on user-centric data, cross-platform measurement, and machine learning capabilities.
But what makes it different from Universal Analytics? And why does your company need to complete the migration process? Let’s get into the specifics of why the UA goals are different from the GA4 goals.
The Pillars of GA4: What Sets it Apart
Consider the following three reasons why GA4 is a superior analytics tool that will help your business gain even more valuable insights into how you are performing in the digital space.
1. User-Centric Data and Cross-Platform Measurement
GA4 is designed to provide a more holistic view of your customer’s journey. Unlike UA, which focuses more on sessions, GA4 puts the user at the center.
This approach allows Google to capture and understand the entire lifecycle of a user across multiple devices and platforms. As a business owner or manager, this empowers you with insights about your customers like never before.
2. Machine Learning and Predictive Analytics
Imagine having a crystal ball that can predict your customers’ future behaviors. That’s what GA4’s machine learning capabilities offer.
By leveraging these features, you can anticipate customer actions, better support your marketing strategies, and make data-driven decisions more confidently.
In an era where privacy regulations are becoming stringent, GA4 has positioned itself as a privacy-focused platform.
It provides you with more flexibility to manage your data collection and respect user choices regarding their historical data. It’s a win-win: your business stays compliant, and your customers feel valued and protected.
GA4 Migration: Tap Into a Powerful New Tool
GA4 represents an evolutionary leap in analytics. The user-centric data modeling, cross-platform measurement, and machine-learning capabilities make it an essential tool for any modern business.
Sure, migration to GA4 may require some learning and adjustment, but remember, every bit of growth comes with its share of discomfort. Embrace the change. And remember, a year from now, you’ll wish you had started today, especially considering that without it, you won’t have any available data on how people are using your website.
So, are you ready to step into the new era of analytics with GA4? It’s not just a choice – it’s an imperative to create a new GA4 property for your business.
We recommend that you get started today to unlock new insights for your business. Marketing Refresh can help you take the appropriate next steps from your UA property to migrate to Google Analytics 4.
Work With Marketing Refresh for Your GA4 Migration
At Marketing Refresh, we have been well ahead of the curve helping our clients complete the migration from UA to Google Analytics 4. Our team has worked through many challenges to ensure our clients are ready for the big switch on July 1.
We can help streamline the GA4 migration process for your company. Consider scheduling an Analytics Audit with our marketing agency to ensure you are set up for success moving from UA to GA4.
Or, get in touch with us to discuss the powerful new capabilities of GA4. We’d be glad to show you how this new analytics tool can transform performance tracking for your company!
GA4 Migration FAQs
– What is GA4 Migration?
GA4 Migration is the process of transitioning from the old Universal Analytics to the new Google Analytics 4.
– Why should I migrate to GA4?
GA4 is the future of analytics. It offers advanced features like machine learning and event-based tracking.
– What are some key features of GA4?
Some of GA4’s key features include event-based tracking, machine learning, refined data streams, and predictive analytics.
– How do I migrate to GA4?
The migration process involves assessing your current setup, creating a GA4 property, and configuring it according to your needs. Marketing Refresh can help you set up a new analytics property and complete the GA4 migration process!