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Most marketing teams have plenty of data. Website analytics tell you who’s visiting. Campaign platforms tell you what’s getting clicks. Your CRM tells you which customers and opportunities are in the pipeline. The problem is that these systems often tell their stories separately. That leaves one important question unanswered: What
- by Terri Hoffman
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It’s no surprise that Houston is named one of the best cities to start a business year after year (and the statistics can prove it)! Did you know that 97%...
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The American Institute of Constructors (AIC) recently added Terri Hoffman, Founder and CEO of Marketing Refresh, to the National Board. Since 1971, the American Institute of Constructors (AIC) has promoted...
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You’ve heard it said that blogging might be dead. “It’s been ruined by AI bots and mass-producers of content,” they say. But, we’re here to tell you that it’s not...
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Hello, 2022! ✨ We still can’t believe how quickly the past year went by and all the changes that occurred in the digital marketing realm. (We’re looking at you, Meta)....
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Earlier this month, I got the opportunity to attend an event called “Breakfast with Champions” which was hosted by the Special Olympics of Texas. I had been in a bit...
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Our digital marketing agency supports dozens of small businesses in Houston. We know how important time is to a business owner thinking through hundreds of critical decisions on a daily...
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Congratulations! Your business has opened its doors, and you are up and running. While you’re getting to know the neighborhood and establishing yourself online, it’s important to remember to create...
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One of the first steps that a consumer takes when researching a company is to research online. The internet is a place for discovery, and social media holds many answers....
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Success in B2B marketing and sales boils down to relationships. The person or the people on the other side of the table from you need to feel confident that your...